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28 n <strong>THE</strong> <strong>SHIITE</strong> <strong>JIHAD</strong> <strong>IN</strong> <strong>SYRIA</strong><br />
the technique of embedding phone numbers in uploaded photographs. Some<br />
groups, meanwhile, have simply posted contact information in text form on<br />
the pages they control.<br />
While a combination of Facebook pages, blogs, and websites has been<br />
the norm for Iranian online recruitment networks, Facebook was the main<br />
recruitment venue used by Iran’s Iraqi proxies. Recruitment notices were<br />
spread quickly through the social networking site, aided by the tactic of<br />
established networks announcing new militia groupings online. Facebook<br />
allowed for relatively high anonymity, and direct links to target audiences for<br />
announcements could be achieved at a low cost. If recruitment efforts were<br />
disrupted, they could be easily and immediately replicated.<br />
Organizations involved in Internet recruitment for Syria have included<br />
AAH, HHN, KSS, the Badr Organization, Lebanese Hezbollah, and Irancontrolled<br />
elements operating under the LAFA moniker, with some of the<br />
groups beginning their online recruitment activities later than others.<br />
Liwa Dhulfiqar used its associated social media networks for a different<br />
strategy, posting photographs with embedded contact information for “pilgrimages”<br />
to Sayyeda Zainab. These pilgrimages were often used for further<br />
propaganda to boost Shiite militias’ successes on the ground. (See appendix<br />
8.) The pilgrimages, sponsored by the IRGC and Sadrist-themed groups,<br />
have reportedly included the dispatch of new fighters to the Syrian battlefield<br />
and have possibly yielded new recruits.<br />
Looking Closer at Facebook<br />
As for the Facebook pages themselves, for some groups the main social media<br />
pages would feature recruitment materials. Many of these official and quasiofficial<br />
Shiite militia and related pages became recognized and established<br />
due to popular and media attention. One could “like” the page, view available<br />
imagery, and even contact those managing the page. In two cases in September<br />
2013, Facebook pages affiliated with LAFA and AAH were contacted<br />
through a private message, with the potential recruit then receiving advice on<br />
how to join the Syria fight. 167 Nevertheless, while ISIS’s social media–based<br />
recruitment has been the topic of discussion and focus by Western intelligence<br />
and media, very little attention has been paid to these incredibly open<br />
and active recruitment techniques.<br />
The Badr Organization was one of the first groups to recruit directly on<br />
its public Facebook pages. Initially, the group posted images of actual recruit-