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Thinking, Fast and Slow - Daniel Kahneman

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“Considering her vast wealth, her emotional response to trivial gains <strong>and</strong> losses makes no<br />

sense.”<br />

“He weighs losses about twice as much as gains, which is normal.”<br />

The Endowment Effect<br />

You have probably seen figure 11 or a close cousin of it even if you never had a class in<br />

economics. The graph displays an individual’s “indifference map” for two goods.<br />

Figure 11

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