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Thinking, Fast and Slow - Daniel Kahneman

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answer have missed an obvious social cue; they should have wondered why anyone would<br />

include in a questionnaire a puzzle with such an obvious answer. A failure to check is<br />

remarkable because the cost of checking is so low: a few seconds of mental work (the problem<br />

is moderately difficult), with slightly tensed muscles <strong>and</strong> dilated pupils, could avoid an<br />

embarrassing mistake. People who say 10¢ appear to be ardent followers of the law of least<br />

effort. People who avoid that answer appear to have more active minds.<br />

Many thous<strong>and</strong>s of university students have answered the bat-<strong>and</strong>-ball puzzle, <strong>and</strong> the<br />

results are shocking. More than 50% of students at Harvard, MIT, <strong>and</strong> Princeton ton gave the<br />

intuitive—incorrect—answer. At less selective universities, the rate of demonstrable failure to<br />

check was in excess of 80%. The bat-<strong>and</strong>-ball problem is our first encounter with an<br />

observation that will be a recurrent theme of this book: many people are overconfident, prone<br />

to place too much faith in their intuitions. They apparently find cognitive effort at least mildly<br />

unpleasant <strong>and</strong> avoid it as much as possible.<br />

Now I will show you a logical argument—two premises <strong>and</strong> a conclusion. Try to determine,<br />

as quickly as you can, if the argument is logically valid. Does the conclusion follow from the<br />

premises?<br />

All roses are flowers.<br />

Some flowers fade quickly.<br />

Therefore some roses fade quickly.<br />

A large majority of college students endorse this syllogism as valid. In fact the argument is<br />

flawed, because it is possible that there are no roses among the flowers that fade quickly. Just<br />

as in the bat-<strong>and</strong>-ball problem, a plausible answer comes to mind immediately. Overriding it<br />

requires hard work—the insistent idea that “it’s true, it’s true!” makes it difficult to check the<br />

logic, <strong>and</strong> most people do not take the trouble to think through the problem.<br />

This experiment has discouraging implications for reasoning in everyday life. It suggests<br />

that when people believe a conclusion is true, they are also very likely to believe arguments<br />

that appear to support it, even when these arguments are unsound. If System 1 is involved, the<br />

conclusion comes first <strong>and</strong> the arguments follow.<br />

Next, consider the following question <strong>and</strong> answer it quickly before reading on:<br />

How many murders occur in the state of Michigan in one year?<br />

The question, which was also devised by Shane Frederick, is again a challenge to System 2.<br />

The “trick” is whether the respondent will remember that Detroit, a high-crime c thigh-

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