Thinking, Fast and Slow - Daniel Kahneman

Figure 13
The top row in each cell shows an illustrative prospect.
The second row characterizes the focal emotion that the prospect evokes.
The third row indicates how most people behave when offered a choice between a
gamble and a sure gain (or loss) that corresponds to its expected value (for example, between
“95% chance to win $10,000” and “$9,500 with certainty”). Choices are said to be risk averse
if the sure thing is preferred, risk seeking if the gamble is preferred.
The fourth row describes the expected attitudes of a defendant and a plaintiff as they
discuss a settlement of a civil suit.
The fourfold pattern of preferences is considered one of the core achievements of prospect
theory. Three of the four cells are familiar; the fourth (top right) was new and unexpected.