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100<br />
information presented to<br />
makean informed decision<br />
about the behaviour, and so<br />
people follow social cues.<br />
When these cues are self-imposed<br />
they become harmful<br />
to the health and happiness of<br />
other people. Self-regulation<br />
of hoarding behaviours may<br />
create emotional distress for<br />
people who have non-severe<br />
hoarding behaviours, and may<br />
cause distancing from family<br />
and friends. The availability<br />
of unregulated self-help books<br />
on hoarding draws attention<br />
to the variety of claims available<br />
and the ways in which<br />
they are easily legitimated.The<br />
various formats that claimants<br />
use to disseminate ideologies<br />
about moralityaffect its<br />
impact on society. The availability<br />
of media and its representations<br />
of hoarding are<br />
detrimental to society in that<br />
they portray severe cases while<br />
emitting the idea that hoarders<br />
require assistance whether<br />
they want or require it or not.<br />
The occupation of ‘profes-