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100<br />

information presented to<br />

makean informed decision<br />

about the behaviour, and so<br />

people follow social cues.<br />

When these cues are self-imposed<br />

they become harmful<br />

to the health and happiness of<br />

other people. Self-regulation<br />

of hoarding behaviours may<br />

create emotional distress for<br />

people who have non-severe<br />

hoarding behaviours, and may<br />

cause distancing from family<br />

and friends. The availability<br />

of unregulated self-help books<br />

on hoarding draws attention<br />

to the variety of claims available<br />

and the ways in which<br />

they are easily legitimated.The<br />

various formats that claimants<br />

use to disseminate ideologies<br />

about moralityaffect its<br />

impact on society. The availability<br />

of media and its representations<br />

of hoarding are<br />

detrimental to society in that<br />

they portray severe cases while<br />

emitting the idea that hoarders<br />

require assistance whether<br />

they want or require it or not.<br />

The occupation of ‘profes-

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