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Moral regulation necessarily involves<br />

a distinct discourse that<br />

allows the targeted behaviour to<br />

be considered wrong (Hunt 1999).<br />

tion and second-hand smoking laws. There is<br />

currently less regulation being done by institutions<br />

and more being done by members of<br />

society who do not necessarily have any power<br />

or expertise. This reflects a change in where<br />

society gets its morals; previously morals were<br />

disseminated via the bible and the state, however<br />

the decline of religiosity prompted more<br />

societally developed ideas of morality. Moral<br />

regulation necessarily involves a distinct discourse<br />

that allows the targeted<br />

behaviour to be considered<br />

wrong (Hunt 1999). In order<br />

to build this discourse, there<br />

are several aspects of moral<br />

regulation required: a moralized<br />

subject; an object; some<br />

sort of knowledge; a discourse<br />

within the knowledge that<br />

dictates normative content;<br />

in the middle, and below<br />

(Hunt 1999). Above regulation<br />

refers to changes in laws<br />

and state advocacy groups.<br />

Middle regulation is characterized<br />

by other large but nonstate<br />

groups or organizations.<br />

Lower level positions include<br />

non-organized or little-organized<br />

groups or ‘grass-roots’<br />

groups that utilize ground level<br />

systems of advocacy such as<br />

personal protests or hand-delivered<br />

flyers. Each level is separate<br />

but may join with other<br />

levels in various formations to<br />

Moral regulation lends<br />

itself well to a constructivist<br />

perspective of<br />

social problems.<br />

“The most important aspect of the<br />

discourse is that some act or behaviour<br />

has been deemed intrinsically<br />

bad or wrong”<br />

emphasize their project. This<br />

means that there are several<br />

authorities involved in the<br />

process of moral regulation.<br />

Occasionally moral regulation<br />

is applied through institutions<br />

and laws. Today there are for<br />

example regulations to address<br />

concerns over consumption,<br />

including alcohol distribu-<br />

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