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sional organizer’ draws attention to the way in which society<br />

has legitimated certain forms of cleanliness over others, making<br />

people with small messes feel obligated to change. And the<br />

plethora of unregulated self-help literature draws attention to<br />

the ways in which moral regulation can be inserted into society<br />

so that people regulate themselves without having direct<br />

access to claimants. These forms of dissemination are important<br />

in understanding the progression of the moral ideology of<br />

hoarding behaviour. The subjective claims made by various<br />

claimants about hoarding demonstrate that it can be considered<br />

a morally regulated behaviour. The ideologies of cleanliness<br />

and organization that are conveyed through the media,<br />

self -proclaimed experts, and self-help books suggest that moral<br />

claimants have disseminated their claims in an effective way.<br />

Moral regulation also mirrors a social problem construction;<br />

claimants use subjective ideas to construct a discourse of harm<br />

around the presentation of household items. This construction<br />

of harm suggests that hoarding is a destructive behaviour that<br />

must be stopped and aided through intervention. The objective<br />

conditions of accumulation and lack of discard are not inherently<br />

harmful, but this construction of hoarding suggests<br />

that they are by creating a moral ideology about cleanliness and<br />

organization. The dissemination of moral ideologies must be<br />

identified when discussing social problems because they often<br />

greatly influence individual and social expectations. In the case<br />

of hoarding, moral regulation is a reality, but the ideologies<br />

are constructions that exist due to particular claimants. Hoarding<br />

is once again presented to society as wrong or bad due to<br />

the imposition of subjective claims. This type of presentation<br />

is important to consider when understanding social problem<br />

constructions.<br />

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