Publication (142 pages).

controlled by objects instead of people, once again
bringing to mind an alienation that exists this time between
an object’s ability to construct our individuality
and our belief that we are the sole constructors of our
selves. This continual shift in fetishism s and decreasing
time for relationship building, which is then remedied
by a gift-giving that requires more money, and
so on. In the meantime, human relationships and general
happiness declines, once again due to increased
levels of consumption. Materialized love thus becomes
a key concept in discussions of the current consumer
world. Liquid modernity is a debated concept, however
its highlights new changes in consumer society.
It provides a third approach to commodity fetishism
and highlights the changing structures in time that affect
consumerism. It also allows further analysis on the
relation between objects and people, which continue
to evolve in adverse ways.The above overview of consumer
culture provides a brief understanding of the
changing nature of society under industrialization. It
draws attention to the complexity of the commodity,
the role of advertising in understanding need, the ability
of corporations to control members of society, and
the way in which objects interfere in our everydaylives.
These aspects of society are ingrained in the way we
live and in how we conductourselves. The discussions
above are intended to provide a small backdrop for the
society in which hoarding takes place, and later will
play a role in the development of a new perspective on
hoarding.
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