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The moral and<br />

mass media<br />

constructions<br />

of hoarding.<br />

The second social problem construction of hoarding I will discuss<br />

is one framed by moral regulation. Moral regulation deals<br />

with the ways in which different society membersdetermine<br />

what is moral and how they impose those moralities on other<br />

members. Hoarding can be understood as a morally regulated<br />

problem; there exist claims and claimants that construct an idea<br />

of hoarding as immoral and thus problematic within society.<br />

The most important aspect of a moral construction of hoarding<br />

is the way in which moral ideas are disseminated; these techniques<br />

later establish the foundation for self-regulation of the<br />

behaviour,signalling the embedding of certain moral ideologies<br />

in everyday society.<br />

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