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The moral and<br />
mass media<br />
constructions<br />
of hoarding.<br />
The second social problem construction of hoarding I will discuss<br />
is one framed by moral regulation. Moral regulation deals<br />
with the ways in which different society membersdetermine<br />
what is moral and how they impose those moralities on other<br />
members. Hoarding can be understood as a morally regulated<br />
problem; there exist claims and claimants that construct an idea<br />
of hoarding as immoral and thus problematic within society.<br />
The most important aspect of a moral construction of hoarding<br />
is the way in which moral ideas are disseminated; these techniques<br />
later establish the foundation for self-regulation of the<br />
behaviour,signalling the embedding of certain moral ideologies<br />
in everyday society.<br />
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