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these approaches, however, frame the problem very narrowly, focusing on the individual<br />

as the sole perpetrator of the behaviour. Thus, the problem has never been considered<br />

within the context of changing social structures. This publication focuses on looking into<br />

the ‘objective conditions’ of hoarding behaviour alongside a subjective interpretation of<br />

what constitutes the ‘problem’ of hoarding. Actions of accumulation and the inability to<br />

discard reflect changing aspects of the consumption of objects. In attempting to understand<br />

these behaviours, consumer culture becomes an important frame because current<br />

culture is greatly influenced by consumerism. For this reason I choose to examine various<br />

consumer theories that aid in the explanation of the objective conditions of hoarding. I<br />

also advocate however for the positioning of hoarding behaviour within a liquid modern<br />

framework. This allows for a different interpretation of hoarding as a problem that<br />

examines the changes in space and time that may affect how people manage their daily<br />

interactions with objects.<br />

The various approaches to hoarding behaviour that currently exist require a form of organization<br />

to understand how and why they have become accepted in society. Social problem<br />

construction theory works well to disassemble the different components of the two<br />

current presentations of hoarding, medical and moral, and then to provide a path to the<br />

creation of a new perspective of hoarding behaviour that accounts for social structures.<br />

Throughout these analyses I emphasize the objective conditions of hoarding behaviour,<br />

accumulation and a lack of discard, alongside the subjective conditions that create the<br />

differing perspectives. The final construction of hoarding presents the behaviour alongside<br />

that of consumer society and liquid modernity. I use these concepts to aid in a new<br />

perspective because they focus on social structures as opposed to individual actions. This<br />

construction leads me to question the classification of hoarding as a problematic behaviour,<br />

and opens up a new approach to the study of hoarding.<br />

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