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is considered disorganized or clean. The position<br />

also implies required aid in the form<br />

of intervention to change behaviour. Ideologies<br />

that are conveyed by professional organizers<br />

are those of moral claims; they are<br />

disseminated through ‘professionals’ and<br />

appear legitimate to members of society.<br />

Morality In the case of hoarding situations,<br />

the introduction of a professional organizer<br />

can imply that the hoard is not up to societal<br />

standards, and change is require to be<br />

‘normal’. This signals that a moral claim of<br />

excess disorganization is present. There are<br />

several reasons why such an intervention is<br />

problematic: first, it suggests that only one<br />

form of organization is considered legitimate.<br />

If the hoarder has a system of organization<br />

they prefer, it is considered wrong.<br />

Second, it implies that disorganization is<br />

wrong and unacceptable in society. Third,<br />

it may suggest that personal behavioural<br />

changes are required in order to be accepted<br />

by society, signalling to the hoarder that<br />

it is not just their behaviour but also their<br />

individual selves that are in need of major<br />

changes. The presence of professional organizers<br />

works as another authority that<br />

can disseminate ideologies about cleanliness<br />

and organization. For hoarders, they<br />

becomeanother figure who may attempt to<br />

regulate behaviour in the name of normalcy<br />

or acceptance in society. The increase of<br />

this type of self-proclaimed expert suggests<br />

the rising moral ideas about hoarding as an<br />

unacceptable behaviour in society.<br />

97

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