Solarex Mart Nisan 2018

will launch the production process.
How much production will be made
in the first stage?
We would like to make specific and qualified
products. We want to manufacture more
qualified products available than in the
market, in fact we will make production in
the limited number. In the limited number
production we will have works in order to
make meeting both design and production
cost in competitive conditions and also to
crown our a 25-year experience with more
qualified products. For a few years, the
solar energy has been ahead much for this
reason; we hold our weight in this direction.
However when we look at the solar energy
sector there is a graphic happens in V shape.
Sometime it raises, sometime it has recession.
As the company, we spread generally into
energy sector in order to be able to stand
on foot and regarding seeing parallel with
our past experiences. We will manage our
manufacturing and R & D studies in the area
of power electronic.
As Pem Enerji, how much
installation did you accomplish in
2017?
As Pem Enerji, we have two hats. One of
them is that we have official distributor in
Turkey and responsible both sales and service
of Huawei. Even going one step ahead we
have installed the system, with which inverters
are tracked, namely the customers of Huawei
in Turkey access to tracking services via
us. In a near time I consider the customers
will feel this advantage. Regarding some
international policies data transfer is not
fulfilled healthily. When we were doing the
management of another work this business
was locked and the German government did
not permit to data transfer. So, we began to
offer such kind of solution. We offer remote
tracking service as free of all inverters that we
sell in Turkey. Our server building is ready
at our new service building, here we serve
as free. We have reached a sales figure over
700MW globally within Huawei. Some of
this figure was realized via Huawei global
partners we accomplished nearly the sales of
250 MW. The reached figure is contented
for us, because it is a market waited for a long
time. In fact, there was a market portfolio we
progressed; we have shot down a department
that we were able to manage without being
much aggressive. As for the second hat, as
Ge tabanımızı güç elektroniği alanında
yürüteceğiz.
Pem Enerji olarak 2017’de
ne kadarlık bir kurulum
gerçekleştirdiniz?
Pem Enerji olarak bizim iki tane şapkamız
var. Bunlardan biri Huawei’in hem satışından
hem de servisinden sorumlu resmi Türkiye
distribütörüyüz. Hatta Huawei ile bir adım
daha öteye giderek inverterlerin izlendiği
sistemi kendi ofisimize kurduk yani
Türkiye’deki Huawei müşterileri izleme
hizmetine bizden erişiyor. Yakın zamanda
müşterilerin de bu avantajı hissedeceğini
düşünüyorum. Uluslararası bir takım
politikalardan dolayı data transferleri sağlıklı
yapılamıyor. Biz başka bir projenin yönetimini
yaparken bu iş takıldı ve Alman hükümeti
data transferine izin vermedi. Dolayısıyla
biz de böyle bir çözüm sunmaya başladık.
Türkiye’de satışını gerçekleştirdiğimiz bütün
inverterlerin uzaktan izleme hizmetini biz
sunuyoruz. Yeni hizmet binamızda surver
odamız mevcut, burada bedelsiz olarak
hizmet veriyoruz. Huawei tarafında global
olarak 700MW’ın üzerinde bir satış rakamına
ulaştık. Bu rakamın bir kısmı Huawei’in
global partnerleri üzerinden gerçekleşti, biz
de yaklaşık 250-250MW arasında bir satış
gerçekleştirdik. Ulaşılan rakam bizim için
tatmin ediciydi çünkü uzun süredir beklenen
bir pazardı. Geliştirdiğimiz bir pazar
portföyü zaten vardı, çok da agresif olmadan
yönetebileceğimiz bir bölümü kapattık.
İkinci şapkada ise Pem Enerji olarak kendi
ürettiğimiz Abax markalı ürünlerimiz var.
Off-grid sistemlerin gidişatını nasıl
yorumluyorsunuz?
Huawei tarafında off-grid bir ürünümüz yok,
Abax markalı kendi ürünlerimizin tamamı
ise off-grid. Bu anlamda Huawei tarafıyla
çakışan bir ürünümüz yok. Pem Enerji
olarak off-grid satışına çok yönelemedik,
yeni bina ve üretim detaylarıyla ilgilendik.
Bu yıl off-grid sistemlerin satışına ağırlık
vermeyi planlıyoruz. Bu yıl itibariyle on-grid
Pem Enerji, we have our own products we
produce under Abax brand.
How do you comment off-grid
systems?
There is no off-grid product of ours in side of
Huawei, as for our Abax branded products
are off-grid. In this meaning there is no our
product that overlaps with Huawei. As Pem
Enerji we have not directed toward the sales
of off-grid much, we interested in the new
building and production details. This year, we
are planning to give weight to the sales of offgrid
systems. As of this year, on-grid systems
reduced some. Someone also thinks opposite
of it in the sector, but we still think the graphic
in on-grid systems can be kept. Meanwhile,
we will strengthen some more in our off-grid
side. At our new building we are installing test
and training center. Even here will be used as
test and training laboratory in an organization
of GÜNDER. In this organization we will be
serving as brand-independent. We will come
in a condition to be able to serve technically
to power electronic equipment and to test
entirely conforming to the standards apart
from the products we represent or products
we make.
Do think to give dealership in
Turkey?
Although we have dealers but we will
consolidate our dealership system more in
our new structure. We are going to set up
a remarkable dealership organization this
year. Our vertical structuring has already
finished. We will complete our horizontal
structuring. The main objective of ours will
accomplish our sales organization, dealer
structuring both in the home and abroad this
year. We are lucky in the home with regard
to having a small dealer organization even
being small comes from past, however we aim
to institutionalize this. By bringing certain
standards for our dealers we want to reflect
our institutional culture more. We also want
to open our own companies in places such as
Izmir, Konya, Bursa and Gaziantep where
trade and competition to be intensive.
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