2019-2020 BSC Catalog

140 ACADEMIC PROGRAMS
specifically in business. Students will assess the complexities of gender stereotypes for
both men and women. A Leadership Studies designated course.
BA 177, 277, 377, 477 Special Topics in Business Administration (1)
An exploration of a selected topic or problem in business administration.
BA 201 The Real “Bottom Line”: Foundations of Business Thought (1)
An examination of classic and contemporary literature in order to explore perceptions and
opinions about business and the role individuals play in business organizations. The
course reviews the evolution of thought on the organizational structure of business
enterprises. In particular, it considers objectives of business beyond profitability: that is,
more than the “bottom line.”
BA 251 Navigating Negotiation in the Marketplace (1)
Introduces fundamental skills of advocacy, negotiating skills, conflict resolution, needs
identification and customer care. The course will provide practice in delivering effective
public presentations, one-on-one customer sales scenarios, and writing effective business
emails, letters, reports, and sales-related documents.
BA 293, 393, 493 Independent Study in Business Administration (½ or 1)
Directed study for advanced students in the major. Specific guidelines concerning
independent study projects appear in the “Exploration Term and Contract Learning”
section of this catalog.
BA 297, 397, 497 Internship in Business Administration (½ or 1)
An internship opportunity allowing students to practice career skills and/or further
develop abilities beneficial for graduate study. Specific guidelines concerning internships
appear in the “Exploration Term and Contract Learning” section of this catalog.
BA 298, 398, 498 Teaching Experience in Business Administration (½ or 1)
A teaching experience course. Specific guidelines concerning teaching experiences
appear in the “Teaching Experiences” section of this catalog. Open to sophomores,
juniors, or seniors with consent of major advisor.
BA 301 International Business and Marketing (1)
A focused examination of principles of international business and marketing, including
marketing analysis, product development, pricing, global channels of distribution,
international trade and economic structures, and promotion as applied in the international
setting. This course is designed for non-majors. Does not satisfy requirements for
business administration major.
BA 311 Quantitative Analysis for Business and Economics (1)
Selected methods and techniques related to managerial choice and administrative
decision making. (Also listed as EC 311.) Prerequisites: BA 201 and MA 207. Fall,
Spring.
Birmingham-Southern College Catalog 2019-2020