2019-2020 BSC Catalog

ACADEMIC PROGRAMS
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The finance track gives students the opportunity to further their understanding of
financial decision making within an organization. Students not only learn how these
decisions affect individual organizations, but also how they affect society as a whole.
Students study how firms acquire and allocate funds, how financial markets operate, and
how these markets affect economic welfare. The study of finance includes the use of
models to develop analytical approaches to problems.
The management track offers students a deeper knowledge of motivating personnel
within an organization. Students develop strategies for acquiring, developing, and
utilizing talented and skilled individuals. The curriculum also includes solving human
resources problems, evaluating employee performance, and analyzing human behavior
within an organization.
The marketing track prepares students to effectively navigate competitive market forces
and build demand for a product or service through superior writing, analyzing, and
decision-making skills. Students develop the ability to identify, communicate, and deliver
sustaining value to a targeted market. In addition, students build experience
understanding a target market’s needs and how to effectively address those desires.
Upon completion of the business administration major, students will be able to
• recognize an unmet need in the marketplace and assemble a strategy to fill that
need
• analyze and synthesize the elements of a situation, formulate alternatives, and
recommend an implementable course of action
• recognize differences in domestic and international values and cultures
• demonstrate a breadth of knowledge in the functional areas of business (i.e.,
management, marketing, and finance)
• integrate knowledge of the business functional areas within the context of their
liberal arts education
• demonstrate an ethical foundation and practice professional responsibility
• construct convincing arguments in both oral and written form
Major Requirements
Finance Track
The following courses are required (16 units):
AC 221
AC 222 or AC 324
BA 201
BA 320
BA 350
BA 363
BA 372
BA 400
BA 414
Birmingham-Southern College Catalog 2019-2020