2019-2020 BSC Catalog

142 ACADEMIC PROGRAMS
BA 414 Investments (1)
A study of various financial instruments and investment theories. The primary objective
of this course is to develop analytical tools for making investment decisions and to learn
practical applications of investment theory. These tools facilitate portfolio selection and
the relationship between risk and return. The application of these tools leads to an
understanding of stocks, bonds, options, and mutual funds. Prerequisite: BA 372.
BA 445 Leadership and Decision Making (1)
An advanced course that provides an understanding of various theories and concepts
pertinent to decision making. Students apply these concepts to formulate and solve
unstructured leadership problems. Prerequisite: BA 320.
BA 474 Advanced and International Financial Management (1)
An advanced course in financial analysis from a managerial perspective. Emphasis is
placed upon advanced practices in financial management and their application to decision
making in the business firm, including the study of the application of principles of
financial management in an international setting. The course develops the student’s
ability to make financial decisions by using a case study format that builds on the skills
developed in BA 372. The business faculty suggest that students earn at least a “C” in BA
372 before attempting this course. Prerequisite: BA 372. Fall, Spring.
BA 475 Advanced and International Marketing (1)
A study of advanced topics and strategies employed in marketing practice including
behavioral research techniques, market segmentation, consumer behavior, and the
marketing of services. The course includes significant coverage of international
marketing and the structures of trade employed to facilitate the marketing process. It also
examines marketing as employed in domestic, international, global corporate, non-profit,
and other non-government organizations. Prerequisite: BA 350.
BA 499 Strategic Management (1)
An integration of several business functions, such as accounting, finance, production,
marketing, and management, in developing and stimulating the student’s skill at the
formulation of overall management strategy and policy. Prerequisites: BA 400, business
administration major, and senior standing, including completion of 24 regular term units.
Exploration term.
BI - Biology
BI 101 SM Explorations in Biology (1)
A course for non-science majors designed to provide an understanding of selected
fundamental biological principles and processes. Two lectures and one three-hour
laboratory per week. This course may not be counted towards the biology major. A
Scientific Methodologies designated course.
Birmingham-Southern College Catalog 2019-2020