IFA International 2019 DAY 1 Edition










Stephan Patrick Tahy

Managing Director,

De’Longhi Group Germany




The Italian-owned kitchen appliance group is

injecting style and substance into De’Longhi,

Kenwood and Braun, its trinity of premium kitchen


Dennis Hardholt

President EMEA, Segway-Ninebot

From fully automatic coffee

machines and dehumidifiers to hand

blenders and food processors, the

De’Longhi Group is presenting its

innovations over 1,000 sq m at its

dynamic IFA stand.

“It’s all about creating good feelings and

enjoyment for the whole family,” Stephan

Patrick Tahy, Managing Director of the

De’Longhi Group in Germany, told media at a

packed press conference.

While offering the pinnacle of technology and

design across its suite of De’Longhi, Kenwood

and Braun-branded products, the group’s

ultimate selling point is to create kitchen

products that make life “better everyday,” said

Tahy, repeating De’Longhi’s slogan. This was

part of the reason that the company’s range

of premium fully automatic coffee machines,

especially the Maestosa, continues to dominate

the high end segment.

A highlight at IFA is the new Perfecta Evo fully

automatic coffee machine, which includes nine

pre-installed coffee and milk specialities and an

additional coffee pot function for up to six cups

of the best brew. A My Coffee function allows

the aroma, and the coffee and milk blend, to be

set for every drink.

While De’Longhi is known as the market

leader in espresso coffee machines, it is

maintaining its focus on creating the perfect

cappuccino through superior milk foam creating

technology. The new patented LatteCrema milk

frothing system promises the perfect finish with

a smooth, creamy foam texture. To this end, the

Gran Lattissima is a new Nespresso capsule

machine that has raised the bar in terms of

creating lattes from capsule-made coffee.

De’Longhi is also rolling out the Comfort

dehumidifier, combining outstanding

dehumidifying performance and a unique fourway

filter system with a stylish finish for an app

controlled interior climate.

Meanwhile, the new Kenwood Multipro

Compact+ compact food processor is pitched

at meticulous cooks and bakers by including

integrated scale that makes it possible to simply

weigh ingredients right in the working bowl.

Braun is also presenting a new range of its

market-leading hand mixers, including the new

powerful MultiQuick 7X designed to create

healthy smoothies at lightning speed for the

whole family

Hall 1.1

Stand 202

Short-distance vehicle manufacturer Segway-

Ninebot is unveiling new self-propelled products

and outlining its business objectives at IFA. “Our

target is one billion customers,” Dennis Hardholt,

President EMEA, Segway-Ninebot, told an IFA

press conference. The company sold 2.3 million

units in 2018 and that is likely to increase this


The aim is to “simplify the movement of people

and objects in an environmentally friendly way.’’

While we will always need planes and cars,

“short-distance car journeys are bad for the

environment” and Segway-Ninebot can help

solve that problem by targeting journeys of

50km and less.

For “short commutes” the KickScooter T60 is

the first Segway-Ninebot product to be released

as part of its shared kick scooter line. The T60

can pilot itself to riders and back to its charging

station using vision-based navigation technology.

The company ‘s products can move objects too

– for example the Segway DeliveryBot S2 and

the Segway Outdoor DeliveryBot X1. Both can

transport items to the right destination – to a

workers desk, for example with the S2, or the

entrance to a warehouse with the X1 – making

working environments and just-in-time logistics

more efficient

Hall 26

Stand 222

www.ifa-international.org IFA International • Friday 6 th September 2019


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