IFA International 2019 DAY 1 Edition

BROUGHT
TO YOU BY
NEWS
SEGWAY SELF
PILOTING
SCOOTER FINDS
CHARGING
STATION ALONE
Stephan Patrick Tahy
Managing Director,
De’Longhi Group Germany
DE’LONGHI GROUP
REVOLUTIONISES THE
CONTEMPORARY KITCHEN
The Italian-owned kitchen appliance group is
injecting style and substance into De’Longhi,
Kenwood and Braun, its trinity of premium kitchen
brands.
Dennis Hardholt
President EMEA, Segway-Ninebot
From fully automatic coffee
machines and dehumidifiers to hand
blenders and food processors, the
De’Longhi Group is presenting its
innovations over 1,000 sq m at its
dynamic IFA stand.
“It’s all about creating good feelings and
enjoyment for the whole family,” Stephan
Patrick Tahy, Managing Director of the
De’Longhi Group in Germany, told media at a
packed press conference.
While offering the pinnacle of technology and
design across its suite of De’Longhi, Kenwood
and Braun-branded products, the group’s
ultimate selling point is to create kitchen
products that make life “better everyday,” said
Tahy, repeating De’Longhi’s slogan. This was
part of the reason that the company’s range
of premium fully automatic coffee machines,
especially the Maestosa, continues to dominate
the high end segment.
A highlight at IFA is the new Perfecta Evo fully
automatic coffee machine, which includes nine
pre-installed coffee and milk specialities and an
additional coffee pot function for up to six cups
of the best brew. A My Coffee function allows
the aroma, and the coffee and milk blend, to be
set for every drink.
While De’Longhi is known as the market
leader in espresso coffee machines, it is
maintaining its focus on creating the perfect
cappuccino through superior milk foam creating
technology. The new patented LatteCrema milk
frothing system promises the perfect finish with
a smooth, creamy foam texture. To this end, the
Gran Lattissima is a new Nespresso capsule
machine that has raised the bar in terms of
creating lattes from capsule-made coffee.
De’Longhi is also rolling out the Comfort
dehumidifier, combining outstanding
dehumidifying performance and a unique fourway
filter system with a stylish finish for an app
controlled interior climate.
Meanwhile, the new Kenwood Multipro
Compact+ compact food processor is pitched
at meticulous cooks and bakers by including
integrated scale that makes it possible to simply
weigh ingredients right in the working bowl.
Braun is also presenting a new range of its
market-leading hand mixers, including the new
powerful MultiQuick 7X designed to create
healthy smoothies at lightning speed for the
whole family
Hall 1.1
Stand 202
Short-distance vehicle manufacturer Segway-
Ninebot is unveiling new self-propelled products
and outlining its business objectives at IFA. “Our
target is one billion customers,” Dennis Hardholt,
President EMEA, Segway-Ninebot, told an IFA
press conference. The company sold 2.3 million
units in 2018 and that is likely to increase this
year.
The aim is to “simplify the movement of people
and objects in an environmentally friendly way.’’
While we will always need planes and cars,
“short-distance car journeys are bad for the
environment” and Segway-Ninebot can help
solve that problem by targeting journeys of
50km and less.
For “short commutes” the KickScooter T60 is
the first Segway-Ninebot product to be released
as part of its shared kick scooter line. The T60
can pilot itself to riders and back to its charging
station using vision-based navigation technology.
The company ‘s products can move objects too
– for example the Segway DeliveryBot S2 and
the Segway Outdoor DeliveryBot X1. Both can
transport items to the right destination – to a
workers desk, for example with the S2, or the
entrance to a warehouse with the X1 – making
working environments and just-in-time logistics
more efficient
Hall 26
Stand 222
www.ifa-international.org IFA International • Friday 6 th September 2019
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