IFA International 2019 DAY 1 Edition

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NOMADIC LIFESTYLE / PART 1

SMARTPHONES

PRODUCT SPOTLIGHT

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SHIFT

DEVICES

BUILT TO

LAST

Shift at IMB

A NEW 5G ERA

OF MOBILE EXPERIENCES

According to LG, 5G technology offers infinite

possibilities. The company is showcasing its V50

ThinQ 5G smartphone at IFA, a phone which features

a 6.4in OLED FullVision display allowing users to enjoy

high-quality content and live streaming at previously

impossible speeds – which has already made the

product a domestic bestseller.

The Korean firm has used technology from its own

award-winning OLED TV, offering high-quality content

with clarity and vibrant colour on a device that’s nearly

all screen.

With three rear and two front cameras, users can

capture and share memories, selfies, pictures and

videos faster when they combine the photographic

toolkit of a five-camera phone with the speed of a 5G

network.

With 3D Light Effect, users can choose from studiolike

lighting effects to brighten, contour or add drama

to their portraits. And with AI Cam, the LG V50 ThinQ

phone can use AI technology to recommend photoenhancing

filters that will improve photos.

The phone also features Boombox Speakers. LG said

users should turn up the bass and give their audio

experience a boost of loud, room-filling sound from a

large speaker that’s loud and electrifying.

The Qualcomm Snapdragon 855 Processor created

specifically for 5G phones and 5G speed provides a

giant leap in performance and power efficiency.

With the high density 4,000 mAh battery, the LG V50

ThinQ 5G can handle power-hungry 5G applications

without breaking a sweat thanks to a vapour chamber

system to help dissipate heat.

» HALL 18 / STAND 101

KEY SELLING POINTS

1 / A 6.4in OLED FullVision display

2 / Three rear cameras and two on the front

3 / Snapdragon 855 Processor for

performance and power efficiency

Shift has three

Android devices on

show at IFA 2019:

the Shift5me sixinch

smartphone,

the Shift6m 5.7-inch

smartphone and the

Shift6mq six-inch

smartphone, priced

from €444 upwards.

T h e G e r m a n

company behind the

Shift brand is environmentally conscious and wants

its devices to be used for a long time. The storage is

expandable and the battery can be changed easily.

The Shift has been designed to be a modular highend

smartphone; the style is minimalist. Repairs

are inexpensive and there are video-tutorials

which show users how to fix their device.

» HALL 26 / STAND 303a

SONY XPERIA 1

FEATURES 4K OLED

Sony’s recently-launched flagship

Xperia 1 packs professional display and

cinematography technologies into a sleek

smartphone. With features such as a 4K

OLED display and a triple lens camera, Sony’s

Xperia 1 is available across Europe from

Xperia store online, retail outlets and local

operators. Xperia 1 delivers a cinema aspect

ratio and accurate colour reproduction, for

a viewing experience that’s true to creators’

intentions. The X1 for mobile engine, powered

by Sony’s Bravia TV technologies, brings HDR

remastering technologies ensuring streamed

content can be enjoyed with more contrast,

colour and clarity. This is enhanced by Dolby

Atmos and Game Enhancer which optimises

Xperia 1’s performance and blocks unwanted

notifications.

» HALL 20 / STAND 101

KEY SELLING POINTS

1 / 4K OLED display

2 / Triple lens camera

KEY SELLING

POINTS

1 / Warranty - still valid if user

takes device apart

2 / Design - stylish yet minimalist

3 / Range - devices in different

sizes

3 / Game enhancer technology

Sony Xperia 1 Smartphone

www.ifa-international.org IFA International • Friday 6 th September 2019

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