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NOMADIC LIFESTYLE / PART 1<br />
SMARTPHONES<br />
PRODUCT SPOTLIGHT<br />
<strong>IFA</strong><br />
Next<br />
<strong>IFA</strong><br />
<strong>IFA</strong> Home<br />
& Entertainment<br />
Electronics<br />
SHIFT<br />
DEVICES<br />
BUILT TO<br />
LAST<br />
Shift at IMB<br />
A NEW 5G ERA<br />
OF MOBILE EXPERIENCES<br />
According to LG, 5G technology offers infinite<br />
possibilities. The company is showcasing its V50<br />
ThinQ 5G smartphone at <strong>IFA</strong>, a phone which features<br />
a 6.4in OLED FullVision display allowing users to enjoy<br />
high-quality content and live streaming at previously<br />
impossible speeds – which has already made the<br />
product a domestic bestseller.<br />
The Korean firm has used technology from its own<br />
award-winning OLED TV, offering high-quality content<br />
with clarity and vibrant colour on a device that’s nearly<br />
all screen.<br />
With three rear and two front cameras, users can<br />
capture and share memories, selfies, pictures and<br />
videos faster when they combine the photographic<br />
toolkit of a five-camera phone with the speed of a 5G<br />
network.<br />
With 3D Light Effect, users can choose from studiolike<br />
lighting effects to brighten, contour or add drama<br />
to their portraits. And with AI Cam, the LG V50 ThinQ<br />
phone can use AI technology to recommend photoenhancing<br />
filters that will improve photos.<br />
The phone also features Boombox Speakers. LG said<br />
users should turn up the bass and give their audio<br />
experience a boost of loud, room-filling sound from a<br />
large speaker that’s loud and electrifying.<br />
The Qualcomm Snapdragon 855 Processor created<br />
specifically for 5G phones and 5G speed provides a<br />
giant leap in performance and power efficiency.<br />
With the high density 4,000 mAh battery, the LG V50<br />
ThinQ 5G can handle power-hungry 5G applications<br />
without breaking a sweat thanks to a vapour chamber<br />
system to help dissipate heat.<br />
» HALL 18 / STAND 101<br />
KEY SELLING POINTS<br />
1 / A 6.4in OLED FullVision display<br />
2 / Three rear cameras and two on the front<br />
3 / Snapdragon 855 Processor for<br />
performance and power efficiency<br />
Shift has three<br />
Android devices on<br />
show at <strong>IFA</strong> <strong>2019</strong>:<br />
the Shift5me sixinch<br />
smartphone,<br />
the Shift6m 5.7-inch<br />
smartphone and the<br />
Shift6mq six-inch<br />
smartphone, priced<br />
from €444 upwards.<br />
T h e G e r m a n<br />
company behind the<br />
Shift brand is environmentally conscious and wants<br />
its devices to be used for a long time. The storage is<br />
expandable and the battery can be changed easily.<br />
The Shift has been designed to be a modular highend<br />
smartphone; the style is minimalist. Repairs<br />
are inexpensive and there are video-tutorials<br />
which show users how to fix their device.<br />
» HALL 26 / STAND 303a<br />
SONY XPERIA 1<br />
FEATURES 4K OLED<br />
Sony’s recently-launched flagship<br />
Xperia 1 packs professional display and<br />
cinematography technologies into a sleek<br />
smartphone. With features such as a 4K<br />
OLED display and a triple lens camera, Sony’s<br />
Xperia 1 is available across Europe from<br />
Xperia store online, retail outlets and local<br />
operators. Xperia 1 delivers a cinema aspect<br />
ratio and accurate colour reproduction, for<br />
a viewing experience that’s true to creators’<br />
intentions. The X1 for mobile engine, powered<br />
by Sony’s Bravia TV technologies, brings HDR<br />
remastering technologies ensuring streamed<br />
content can be enjoyed with more contrast,<br />
colour and clarity. This is enhanced by Dolby<br />
Atmos and Game Enhancer which optimises<br />
Xperia 1’s performance and blocks unwanted<br />
notifications.<br />
» HALL 20 / STAND 101<br />
KEY SELLING POINTS<br />
1 / 4K OLED display<br />
2 / Triple lens camera<br />
KEY SELLING<br />
POINTS<br />
1 / Warranty - still valid if user<br />
takes device apart<br />
2 / Design - stylish yet minimalist<br />
3 / Range - devices in different<br />
sizes<br />
3 / Game enhancer technology<br />
Sony Xperia 1 Smartphone<br />
www.ifa-international.org <strong>IFA</strong> <strong>International</strong> • Friday 6 th September <strong>2019</strong><br />
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