IFA International 2019 DAY 1 Edition

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NOMADIC LIFESTYLE / PART 1

THE 5G REVOLUTION!

ADVERTORIAL

IFA

Communication

5G — WE’RE LIVING IN IT

Blazing fast speeds and new user experiences are here

in Europe and across the world

5G is here — in cities across the globe and at IFA 2019. It’s an

exciting time filled with possibilities and “firsts” for Europe.

Today it’s the ability to download movies or entire playlists

over mobile networks in seconds. In the near future, it will

be experiences like 360-degree video streaming, real-time

video translation, and multi-player cloud gaming on mobile.

With all the events and device and

network launches of the past few

months, the 5G milestones just keep

rolling in. This momentum will pick

up pace today, when Qualcomm

President Cristiano Amon takes

the IFA stage for a keynote you

won’t want to miss. Representing

the company behind many of the

technological breakthroughs that

made 5G a reality, he will discuss

the latest updates on the 5G rollout,

talk about the potential of this nextgeneration

of wireless, and likely

make an exciting announcement

or two. Overall, it will be the best

place to learn about the present and

future of 5G.

Currently, more than 20 5G

networks are live across the globe.

About half of these are in Europe,

where much of the initial 5G

excitement took place.

Qualcomm was first to 5G, and

then first to bring 5G to Europe. In

April, Swisscom launched the first

commercial 5G network in Europe,

followed by Sunrise, EE, Vodafone,

TIM, and Deutsche Telecom, among

others. These networks are now

serving blazing fast speeds and

ultra-low latency to people with new

5G smartphones like the OnePlus

7 Pro 5G, OPPO Reno 5G, LG V50

ThinQ 5G, Xiaomi Mi MIX 3 5G, and

ZTE Axon 10 Pro 5G. Upon launch,

European consumers reported

speeds ten times faster than 4G

(according to theverge.com). This is

the initial promise of 5G, and it will

only get better from here.

In Europe and across the world, 5G is

landing in people’s hands at a much

faster rate than when 4G initially

rolled out. Qualcomm Technologies

recently announced it expects over

20 OEMs to launch 5G devices in the

first 12 months following the first

commercial launch.

The scale of the 5G rollout is around

five times more than the deployment

of 4G, which saw four operator and

three OEM launches in the first year.

The pace of this transition is

especially exciting when considering

the challenges of developing 5G

(such as mobilising mmWave)

and how recently Qualcomm

Technologies was first introduced to

the technology that made it possible.

Qualcomm Technologies unveiled

the Qualcomm Snapdragon 855

Mobile Platform, the world’s first

commercial 5G mobile platform,

last December. And it was only 2016

when the company announced the

Snapdragon X50 5G modem, the

first ever announced 5G modem,

which now powers virtually all the

first wave of 5G devices launched so

far.

It’s been an exciting journey from

those launches to today. Even in

the few short months since the first

5G commercial network launch,

Qualcomm Technologies doubled

its design wins from 75 to 150. This

means even more devices are on the

way and that we’re one step closer

to a truly 5G world

CURRENTLY, MORE THAN

20 5G NETWORKS ARE LIVE

ACROSS THE GLOBE. ABOUT

HALF OF THESE ARE IN EUROPE,

WHERE MUCH OF THE INITIAL 5G

EXCITEMENT TOOK PLACE.

Source: Qualcomm Technologies, Inc.

Credit - Qualcomm Technologies, Inc. Qualcomm

Snapdragon is a product of Qualcomm Technologies,

Inc. and/or its subsidiaries.

Keynote by Cristiano Amon,

President, Qualcomm

Date: Today,

Friday 6 September 2019

Time:

2:00 pm

Location:

Grand Theatre – Hall 26b

www.ifa-international.org IFA International • Friday 6 th September 2019

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