IFA International 2019 DAY 1 Edition

NOMADIC LIFESTYLE / PART 1
THE 5G REVOLUTION!
ADVERTORIAL
IFA
Communication
5G — WE’RE LIVING IN IT
Blazing fast speeds and new user experiences are here
in Europe and across the world
5G is here — in cities across the globe and at IFA 2019. It’s an
exciting time filled with possibilities and “firsts” for Europe.
Today it’s the ability to download movies or entire playlists
over mobile networks in seconds. In the near future, it will
be experiences like 360-degree video streaming, real-time
video translation, and multi-player cloud gaming on mobile.
With all the events and device and
network launches of the past few
months, the 5G milestones just keep
rolling in. This momentum will pick
up pace today, when Qualcomm
President Cristiano Amon takes
the IFA stage for a keynote you
won’t want to miss. Representing
the company behind many of the
technological breakthroughs that
made 5G a reality, he will discuss
the latest updates on the 5G rollout,
talk about the potential of this nextgeneration
of wireless, and likely
make an exciting announcement
or two. Overall, it will be the best
place to learn about the present and
future of 5G.
Currently, more than 20 5G
networks are live across the globe.
About half of these are in Europe,
where much of the initial 5G
excitement took place.
Qualcomm was first to 5G, and
then first to bring 5G to Europe. In
April, Swisscom launched the first
commercial 5G network in Europe,
followed by Sunrise, EE, Vodafone,
TIM, and Deutsche Telecom, among
others. These networks are now
serving blazing fast speeds and
ultra-low latency to people with new
5G smartphones like the OnePlus
7 Pro 5G, OPPO Reno 5G, LG V50
ThinQ 5G, Xiaomi Mi MIX 3 5G, and
ZTE Axon 10 Pro 5G. Upon launch,
European consumers reported
speeds ten times faster than 4G
(according to theverge.com). This is
the initial promise of 5G, and it will
only get better from here.
In Europe and across the world, 5G is
landing in people’s hands at a much
faster rate than when 4G initially
rolled out. Qualcomm Technologies
recently announced it expects over
20 OEMs to launch 5G devices in the
first 12 months following the first
commercial launch.
The scale of the 5G rollout is around
five times more than the deployment
of 4G, which saw four operator and
three OEM launches in the first year.
The pace of this transition is
especially exciting when considering
the challenges of developing 5G
(such as mobilising mmWave)
and how recently Qualcomm
Technologies was first introduced to
the technology that made it possible.
Qualcomm Technologies unveiled
the Qualcomm Snapdragon 855
Mobile Platform, the world’s first
commercial 5G mobile platform,
last December. And it was only 2016
when the company announced the
Snapdragon X50 5G modem, the
first ever announced 5G modem,
which now powers virtually all the
first wave of 5G devices launched so
far.
It’s been an exciting journey from
those launches to today. Even in
the few short months since the first
5G commercial network launch,
Qualcomm Technologies doubled
its design wins from 75 to 150. This
means even more devices are on the
way and that we’re one step closer
to a truly 5G world
CURRENTLY, MORE THAN
20 5G NETWORKS ARE LIVE
ACROSS THE GLOBE. ABOUT
HALF OF THESE ARE IN EUROPE,
WHERE MUCH OF THE INITIAL 5G
EXCITEMENT TOOK PLACE.
Source: Qualcomm Technologies, Inc.
Credit - Qualcomm Technologies, Inc. Qualcomm
Snapdragon is a product of Qualcomm Technologies,
Inc. and/or its subsidiaries.
Keynote by Cristiano Amon,
President, Qualcomm
Date: Today,
Friday 6 September 2019
Time:
2:00 pm
Location:
Grand Theatre – Hall 26b
www.ifa-international.org IFA International • Friday 6 th September 2019
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