IFA International 2019 DAY 1 Edition

cleverdis

NOMADIC

LIFESTYLE PART 1

IFA

My Media

IFA

Audio

Entertainment

IFA

Communication

IFA

IFA Home

& Entertainment

Electronics

IFA

Home

Appliances

ON THE MOVE

Entertainment, blindingly fast connectivity, and

new feature sets will revolutionise the mobile

devices sector

62%

of smartphone users

do so for the highquality

video and

photos they can

produce

Source GfK

70%

of all wireless in-ear

devices sold in the

first half of 2019 were

true wireless

Source GfK

47%

growth in the

smartwatch market

year-on-year in the first

half of 2019

Source GfK

Consumers are increasingly seeking

out rich experiences delivered by highend

product features when it comes to

mobile devices. Looking at the example

of smartphones, analysts GfK say feature

combinations such as bigger display sizes

(6-7”), cameras (20MP+) and increased

storage (128GB+) appeal most to

consumers.

S u c h c o m b i n a t i o n s

accounted for 16% of

smartphone revenues

or €33bn in the first

six months of 2019, up

from 3% in the same

period of 2018. Among

owners, 75% use these

performance features

to enable messaging

while 62% use them for

capturing rich quality

photos and videos. It

all helps satisfy the

consumer’s need to

capture moments in

their lives and share with

others on-the-go. Added

to this, the features that

will soon be brought by

5G will push the market

into a new dynamic.

Smartwatches have also

captured consumers’

imaginations thanks to

their potential to simplify

the way smartphone

technology is used. From

a sales value point of

view, smartwatches grew

by 47% year-on-year in

the first half of this year.

Audio on the go is

another hot topic this

year. Indeed, headphones

and headsets remain the

key growth driver in the

market for audio devices:

between 2015 and 2018,

global turnover almost

doubled. In the first half

of 2019, it grew by

another 40% year-onyear.

And 70% of all

wireless in-ear devices

sold in the first half

of 2019 were true

wireless.

In this section, we

also look at gaming

h a r d w a r e , w h i c h

is also increasingly

m o b i l e . A f t e r

massive growth,

t h e g a m i n g

industry has

m a t u r e d a n d

now represents an

entire ecosystem. The

gaming hardware market

recorded a 16% increase

year-on-year (January-

June 2019) to reach over

€5.4bn turnover (global

coverage excluding North

America). Gaming OEM

notebooks continued

their success story and

grew by 13%, generating

€3.1bn turnover

IFA: Fast forward into

the mobile future

© Messe Berlin GmbH

www.ifa-international.org IFA International • Friday 6 th September 2019

47

More magazines by this user
Similar magazines