IFA International 2019 DAY 1 Edition

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NOMADIC LIFESTYLE / PART 1

HEADPHONES

PRODUCT SPOTLIGHT

BROUGHT TO YOU BY

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Electronics

PURE PASSION FROM HAMA

IFA

Audio

Entertainment

KEY

SELLING

POINTS

1 / Up to eight hours

on a single charge

2 / 4Gb of storage

space

3 / Weighs 30g

Pure Passion is the name of

Hama’s new Bluetooth inear

headset, which features

two speakers on each side.

Hama says the dual-speaker

technology and digital sound

processing deliver clear

treble and bass. A built-in

microphone enables users

to switch between music

playback and accepting calls.

An integrated remote control

allows them to accept and

end calls, activate speech

selection, and control music

playback.

The volume can be adjusted

using a control on the cable.

Pure Passion’s charge lasts

for around six hours when in

use and 200 hours in standby

mode.

» HALL 10.2 / STAND 101

WATERPROOF HEADPHONES

WITH BUILT-IN MP3 PLAYER

Designed for swimming, the AfterShokz

Xtrainerz Open-Ear MP3 headphones

from Shenzhen Voxtech, support MP3,

WMA, AAC, WAV and FLAC audio

formats and have the IP68 waterproof

standard.

The product uses bone conduction,

transmitting sound to the inner ear

primarily through the bones of the

skull, allowing the wearer to hear audio

content without blocking the ear canal.

The fuselage of the Xtrainerz has 4Gb

of storage space and a spokesman for

Shenzhen Voxtech says the headphones

feature an independent working mode,

which enhances the low frequency

to ensure the user can hear while

underwater.

» HALL 4.2 / STAND 202

KEY SELLING

POINTS

1 / Two speakers on each side

2 / Integrated microphone to

make/receive calls

3 / Comes with silicone ear

pads in three sizes

KEY SELLING

POINTS

1 / 24-bit audio signal processing

2 / Listen for up to 24 hours (with

noise cancelling on)

HOUSE OF MARLEY

DEBUTS SUSTAINABLE

EARBUDS

House of Marley says Liberate Air, its first

truly wireless earbuds, have been designed as

an eco-conscious alternative within a plasticdriven

market.

Produced using bamboo, natural wood

fibre composite, recyclable aluminium and

fabric made of recycled plastic bottles, the

Liberate Air system offers a sustainable sound

experience without sacrificing quality.

The unit features a seamless pairing experience.

After the initial link to the device, the earbuds

automatically pair upon opening the charging

case, connecting before the earbuds even

touch the user’s ears. Users can manage music,

calls and Siri or Google Assistant with a tap of

the earbud.

» HALL 1.2 / STAND 217

KEY

SELLING

POINTS

1 / Produced using

sustainable materials

2 / Nine hours on-board

battery life

3 / Works with Siri and

Google Assistant

3 / 10 minutes’ charge provides up

to 90 minutes of battery life

SONY MAKES ADVANCES

IN HD NOISE CANCELLATION

Sony has expanded its 1000X range with the addition

of a new generation of truly wireless headphones, WF-

1000XM3, which feature an HD noise cancelling processor

QN1e chip and Dual Noise Sensor Technology.

The WF-1000XM3 buds are small and light but manage to

pack in a newly developed Bluetooth chip. This allows for L/R

simultaneous Bluetooth transmission which means that both

left and right earbuds receive audio content, rather than the

conventional left-to-right relay Bluetooth transmission.

With Google Assistant, users can control the headphones

by voice. The headphones are also compatible with the Sony

Headphones Connect app.

» HALL 20 / STAND 101

www.ifa-international.org IFA International • Friday 6 th September 2019

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