IFA International 2019 DAY 1 Edition

NOMADIC LIFESTYLE / PART 1
HEADPHONES
PRODUCT SPOTLIGHT
BROUGHT TO YOU BY
IFA
My Media
IFA
IFA Home
& Entertainment
Electronics
PURE PASSION FROM HAMA
IFA
Audio
Entertainment
KEY
SELLING
POINTS
1 / Up to eight hours
on a single charge
2 / 4Gb of storage
space
3 / Weighs 30g
Pure Passion is the name of
Hama’s new Bluetooth inear
headset, which features
two speakers on each side.
Hama says the dual-speaker
technology and digital sound
processing deliver clear
treble and bass. A built-in
microphone enables users
to switch between music
playback and accepting calls.
An integrated remote control
allows them to accept and
end calls, activate speech
selection, and control music
playback.
The volume can be adjusted
using a control on the cable.
Pure Passion’s charge lasts
for around six hours when in
use and 200 hours in standby
mode.
» HALL 10.2 / STAND 101
WATERPROOF HEADPHONES
WITH BUILT-IN MP3 PLAYER
Designed for swimming, the AfterShokz
Xtrainerz Open-Ear MP3 headphones
from Shenzhen Voxtech, support MP3,
WMA, AAC, WAV and FLAC audio
formats and have the IP68 waterproof
standard.
The product uses bone conduction,
transmitting sound to the inner ear
primarily through the bones of the
skull, allowing the wearer to hear audio
content without blocking the ear canal.
The fuselage of the Xtrainerz has 4Gb
of storage space and a spokesman for
Shenzhen Voxtech says the headphones
feature an independent working mode,
which enhances the low frequency
to ensure the user can hear while
underwater.
» HALL 4.2 / STAND 202
KEY SELLING
POINTS
1 / Two speakers on each side
2 / Integrated microphone to
make/receive calls
3 / Comes with silicone ear
pads in three sizes
KEY SELLING
POINTS
1 / 24-bit audio signal processing
2 / Listen for up to 24 hours (with
noise cancelling on)
HOUSE OF MARLEY
DEBUTS SUSTAINABLE
EARBUDS
House of Marley says Liberate Air, its first
truly wireless earbuds, have been designed as
an eco-conscious alternative within a plasticdriven
market.
Produced using bamboo, natural wood
fibre composite, recyclable aluminium and
fabric made of recycled plastic bottles, the
Liberate Air system offers a sustainable sound
experience without sacrificing quality.
The unit features a seamless pairing experience.
After the initial link to the device, the earbuds
automatically pair upon opening the charging
case, connecting before the earbuds even
touch the user’s ears. Users can manage music,
calls and Siri or Google Assistant with a tap of
the earbud.
» HALL 1.2 / STAND 217
KEY
SELLING
POINTS
1 / Produced using
sustainable materials
2 / Nine hours on-board
battery life
3 / Works with Siri and
Google Assistant
3 / 10 minutes’ charge provides up
to 90 minutes of battery life
SONY MAKES ADVANCES
IN HD NOISE CANCELLATION
Sony has expanded its 1000X range with the addition
of a new generation of truly wireless headphones, WF-
1000XM3, which feature an HD noise cancelling processor
QN1e chip and Dual Noise Sensor Technology.
The WF-1000XM3 buds are small and light but manage to
pack in a newly developed Bluetooth chip. This allows for L/R
simultaneous Bluetooth transmission which means that both
left and right earbuds receive audio content, rather than the
conventional left-to-right relay Bluetooth transmission.
With Google Assistant, users can control the headphones
by voice. The headphones are also compatible with the Sony
Headphones Connect app.
» HALL 20 / STAND 101
www.ifa-international.org IFA International • Friday 6 th September 2019
67