IFA iNternational 2019 DAY 4 Edition

AWARDS @ IFA
NEWS
ADVERTORIAL
Mario Zhou
Multimedia Industry Department Vice
President, KONKA Group Co. Ltd.
KONKA ON TRACK
FOR GLOBAL GROWTH
Two innovation awards for KONKA TVs place
the company firmly on the world stage
on deployment of AI, IoT, 8K and
5G, we have constantly increased
investment in technological research
and development and won various
awards in related fields. R&D has
not only consolidated KONKA’s
position as a leading Chinese home
appliance enterprise, but also given
KONKA the confidence and strength
to compete with the world’s cuttingedge
technology brands.
The Chinese technology giant KONKA continues to upgrade
and optimise its industrial structure, with technology and
innovation as core driving forces. We asked Mario Zhou,
Multimedia Industry Department Vice President of KONKA
Group Co. Ltd. and International Business Division General
Manager of KONKA Group Co. Ltd. to tell us more.
At present, a new picture is shaping,
where four business groups, the
Consumer Electronics business
group, the Industrial Park business
group, as well as the PaaS (Platform
as a service) & Financial Investment
business group, are developing
side by side. By 2020, we plan to
achieve operating revenue of €10bn,
develop three new business groups
with respective operating revenue
of over €1.25bn and establish 1-3
new national and international listed
companies. We have also set goals
for the next three years: realising
an operating revenue of more than
€12.5bn and turning KONKA into a
global competitive enterprise driven
by technology and innovation.
You have a three-pronged
development strategy. Could you tell
us about it?
The three-pronged development
strategy includes reform,
transformation and upgradation.
Reform refers to implementing
mixed-ownership reforms of
business; transformation refers to
building new industrial patterns
with regards to emerging industries;
upgradation refers to upgrading
present business models regarding
smart homes.
Two of your products won awards
at the IFA Product Technical
Innovation Awards this year. Can
you tell us about these, and why you
believe they have received these
awards?
The KONKA A3 is capable of direct
input of 8K signals to full real
display of 8K images and integrates
a panoramic AI matrix. It uses Dolby
Vision and is equipped with the
Harman Kardon sound system to
create an audio-visual feast for the
users.
The V1 adopts a 4K OLED screen and
is equipped with HDR 2 technology
and 10Bit HDR hard decoding
technology, making images look more
real. Besides, V1 adopts the YIUI 7.0,
a system independently developed
by us, to provide personalised and
preferred contents, by analysing
users’ viewing habits as against a big
data source.
These two are innovative in terms
of product design, audio-visual
performance and intelligent
technology. They have broad market
prospects and play leading roles in
the innovation of TV products.
How important is R&D to your
forward development and why?
R&D is crucial to KONKA’s future.
As a platform-based company driven
by technology and innovation,
the R&D of core technologies is
one of the important strengths of
KONKA. In recent years, focusing
What are your goals for market
share in global TV sales?
KONKA is gradually expanding in
the global market. At present, we
have actively deployed in African
market, joining hands with Jumia,
the largest e-commerce platform
in Africa, and establishing a joint
venture with Hoho, a local Egyptian
electric appliance company. This joint
venture strives to achieve annual
sales goal of 500,000 products in
Egypt and neighbouring markets
by 2020. In the future, KONKA will
progressively promote the strategic
layout of globalisation to accelerate
the growth in market share
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