IFA iNternational 2019 DAY 4 Edition

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BROUGHT

TO YOU BY

NEWS

QUALCOMM

TECHNOLOGY UNLOCKS

5G POTENTIAL

German retail solutions provider EK/Servicegroup is

ramping up its home appliance offering with the launch of

a new retail marketplace.

With 53 Electroplus branded stores

across Germany and Europe, EK/

servicegroup is at IFA to present

its Electroplus marketplace

concept to the world. Jochen Pohle,

Head of Business Unit EK Home,

EK Management Board

member Susanne Sorg

and EK CEO Franz-Josef Hasebrink,

set the new retail service concept in

motion on Friday.

Jochen Pohle, Head of Business Unit EK Home,

EK Management Board member Susanne Sorg

and EK CEO Franz-Josef Hasebrink

EK’S

ELECTROPLUS

OFFERS

CUSTOMER-

FRIENDLY RETAIL

marketplace enables the booking

of customer-friendly services

including device connection, the

removal of old devices, as well as

a revised inventory with access to

virtual warehouses. Accordingly,

consumers have access to a greater

choice of products and can also

choose between payment options

including Paypal, direct debit and

credit card.

Qualcomm President Cristiano

Amon used his IFA keynote to

explain the company’s 5G strategy.

Key priorities include widening

access to 5G-enabled devices and

opening up game-changing new

use cases like 5G fixed wireless

as an alternative to wired home

broadband.

On the device side, Qualcomm’s

Snapdragon 855 mobile platform

supports most of the premium

smartphones already in the market.

However, Amon said the company

will be expanding its portfolio of

5G mobile platforms across the

Snapdragon 8 Series, 7 Series

and 6 Series in 2020. As a result,

it will make the next-generation

of camera, video, AI and gaming

experiences more broadly available

to users.

According to Amon, 12 global OEMs

and brands including OPPO, realme,

Redmi, Vivo, Motorola, HMD Global,

the home of Nokia smartphones,

and LG Electronics, plan to use the

new integrated 7 Series 5G mobile

platform in their future 5G mobile

devices. Qualcomm’s new tech

will be commercially ready by the

fourth quarter of 2019 with devices

expected to launch soon thereafter.

Qualcomm also introduced the

Qualcomm QTM527 mmWave

antenna module for the Snapdragon

X55 5G Modem-RF System,

Cristiano Amon

President, Qualcomm

delivering the world’s first fully

integrated extended-range

mmWave solution for 5G fixed

wireless access. In short, this will

allow mobile operators to offer

fixed internet broadband services

to homes and businesses using

their 5G network infrastructure.

“This is yet another example of 5G’s

potential to transform industries

beyond the smartphone, just like

we’re seeing in transportation, AR/

VR, manufacturing and more,” said

Amon

“Our marketplaces combine the

strengths of bricks-and-mortar

retailers with digital opportunities,”

Susanne Sorg said at the company’s

IFA opening press conference. “The

marketplace is set to build on the

estimated €2.4bn of annual sales

and 4,000 retail partners that

make EK is one of the leading retail

services groups in Europe.”

With newly developed

functionalities, the Electroplus

At IFA, the EK exhibition team is

explaining the finer points of the

Electroplus marketplace, and the

kitchen-focused Küchenplus, at its

booth in hall 1.1. “With Electroplus

and Küchenplus we have two

high-profile and profitable retail

concepts for the specialist trade,”

Jochen Pohle said

Hall 1.1

Stand 203

ERRATUM

The Weekend edition of IFA International – page 9 – carried an article on the exhibitor TCL, with

a photo described as being Stefan Streit, Global Marketing Manager, TCL. The photo was in fact

of Kevin Wang – CEO, TCL Electronics Holdings Ltd.

www.ifa-international.org IFA International • Monday 9 September 2019

5

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