IFA iNternational 2019 DAY 4 Edition
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<strong>IFA</strong> GLOBAL MARKETS<br />
GROWS ITS SOURCING<br />
PLATFORM<br />
In Station-Berlin, the sourcing<br />
platform of <strong>IFA</strong> Global Markets<br />
provides a strong complement to<br />
the brand platform of <strong>IFA</strong> itself.<br />
“We’re excited that our 4th edition is<br />
completely sold out,” says Nils Hellpap,<br />
Product Manager, <strong>IFA</strong> Global Markets. Last<br />
year there were 664 exhibitors and this year,<br />
when the numbers are released, they will<br />
show an impressive growth.<br />
<strong>IFA</strong> Global Markets has become the most<br />
important sourcing platform for consumer<br />
electronics and digital products in the<br />
consumer electronics and home appliances<br />
market in EMEA.<br />
Located in the centre of Berlin, <strong>IFA</strong>’s<br />
international sourcing<br />
platform draws OEMs (original<br />
equipment manufacturers),<br />
ODMs (original design<br />
manufacturers), suppliers,<br />
component manufacturers and<br />
yet-to-be-discovered brands<br />
from all over the world.<br />
“All the halls are sold out,<br />
and sold out early, for several<br />
reasons,” notes Hellpap. One<br />
reason is that more and more<br />
countries now participate as the<br />
geography widens: companies<br />
from at least 19 countries are<br />
exhibiting. One example of this<br />
geographical diversity is Bomare, an Algerian<br />
manufacturer of consumer electronics which<br />
wants to extend its success in supplying<br />
southern Europe and MEA.<br />
Another reason, and significant in its trend,<br />
is that some manufacturers with brands<br />
and stands at <strong>IFA</strong> are now taking stands in<br />
<strong>IFA</strong> Global Markets in order to benefit their<br />
OEM/ODM business units. A good example<br />
would be KONKA GROUP of China.<br />
As its role in the world of sourcing products<br />
grows, <strong>IFA</strong> Global Markets offerings such<br />
as Matchmaking Meetings and Expert Talks<br />
provide a useful way for the community of<br />
buyers to find companies, hear from peers,<br />
and grow their expertise<br />
IT’S ONLY GOOD IF IT’S<br />
WIN-WIN<br />
Michael Wendt, CEO of<br />
Wentronic, joined Expert Talks @<br />
<strong>IFA</strong> Global Markets yesterday for<br />
a Fireside Chat to discuss the rise<br />
of the company.<br />
<strong>IFA</strong> Global Markets 2018<br />
Over the past year, Wentronic has<br />
introduced a broad range of new products<br />
to the market, including the new Black<br />
series of the company’s 3SIXT connection<br />
cables, and a number of smartphone<br />
accessories including new Bluetooth<br />
headphones and protective accessories<br />
for the latest Apple, Huawei and Samsung<br />
phones.<br />
Much of the company’s success began<br />
with Michael’s father, founder Dietmar<br />
Wendt, whose philosophy is still applied<br />
today: “It’s only good, if it’s win-win”<br />
Michael Wendt<br />
CEO, Wentronic<br />
www.ifa-international.org <strong>IFA</strong> International • Monday 9 September <strong>2019</strong><br />
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