IFA iNternational 2019 DAY 4 Edition

cleverdis

BUYERS' GUIDE

LIVING ROOM

LIFESTYLE

BROUGHT TO YOU BY

WIRELESS MULTIROOM SYSTEMS

MARKET

Sales of Multiroom devices

remained flat in the first half

of 2019. But the growing

offer – with more brands on

the market than ever before

– makes the technology more

affordable for the mass market.

Manufacturers are increasingly

equipping their devices with

smart assistants, stimulating the

consumers’ willingness to spend

– and turnover of Multiroom

devices with a built-in smart

assistant has grown as a result.

CONTACT

Markus Kick

Global Strategic Insights

Consumer Electronics

Markus.Kick@GfK.com

STATE OF PLAY

Multiroom speakers have been a very successful

product segment for some time now, with

many consumers convinced into replacing their

traditional sound systems with multiple devices

spread across the home. Both market and

products have matured now, and there’s a second

INNOVATIONS TO LOOK FOR AT IFA

MULTIROOM MADE EASY

Pioneering multiroom brands build

their products on their own software

platforms. They’ve been challenged by

audio companies creating speakers

that utilise Google’s Chromecast

software. This has cut development

time and allows consumers to mix

and match Chromecast compatible

products from different brands.

Similarly, Apple’s AirPlay 2 has made

it easier to create and combine

multiroom products. Expect more and

more devices supporting one – or

both – of these platforms.

A TRUE ASSISTANT

wave of multiroom devices heading our way.

They’re designed to be cleverer than ever and

to work with smart-home platforms. Multiroom

compatibility has also become a feature in other

product groups, for example televisions and

soundbars.

Multiroom speakers are

taking on a bigger role as part

of the smart home. Thanks to

Chromecast and AirPlay 2 –

which are linked to the Google

Assistant, or Siri – these

products can be controlled by

voice commands, becoming

gateways to smart assistants,

with touch screens showing

useful information, for

example recipes. Through

these devices you can order

music – but also a pizza.

DESIGN

While most classic audio

products are intended for the

living room, multiroom devices

suit all rooms. A fashionable

design, fitting a wide range

of interiors, is an absolute

must to convince consumers.

Brands have increasingly

become aware of how crucial

good industrial design is

and are focusing on modern

design trends, for example

Scandinavian design inspired

textiles and materials.

Our thanks to EISA member Jamie Biesemans for his input on

this Buyers Guide

THE FUTURE

Multiple multiroom platforms

are extending their reach into

traditional hi-fi and home-theatre

products and also into the custominstall

segment. This allows

consumers to build sound systems

incorporating whatever components

fit their situation the best: builtin

wall and ceiling products,

standalone wireless speakers and

classic passive loudspeakers.

It’s all about creating the largest

possible ecosystem of products,

even if this means partnering with

rival brands.

AUDIO PRO ADDON C3

DELIVERS MULTIROOM

SOUND

Aqipa Gear Guru’s Audio Pro Addon C3

enables the user to have a speaker in

every room and play to one or all of them

at the same time. Everybody can play

music on whichever speaker they want.

A simple app controls everything and

makes delivery possible from streaming

services, a computer/NAS-in or phone.

The Addon C3 has a battery that lasts

15 hours at half volume and nine hours

at maximum volume. Wi-Fi presets mean

users can save their favourite radio

station or playlist.

» HALL 7.2b STAND 100

SACK IT DEBUTS WI-FI

SPEAKER

Danish company Sack It’s MoveIt Wi-Fi &

Bluetooth is a multi-room speaker system that can

connect up to a further five speakers. The system

can be controlled by the SackIt Player app, which is

available for both iOS and Android. Users can listen

to different music in several rooms or synchronise

up to six speakers to play together – and can

choose from a range of speaker colours. The unit

also has a rechargeable Li-Ion battery, which offers

up to 12 hours streaming.

» HALL 1.2 STAND 111

www.ifa-international.org IFA International • Monday 9 September 2019

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