IFA iNternational 2019 DAY 4 Edition
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LIVING ROOM LIFESTYLE<br />
HIFI AT HOME<br />
BROUGHT TO YOU BY<br />
<strong>IFA</strong><br />
Audio<br />
Entertainment<br />
THE SMART RETURN<br />
OF BRAUN AUDIO<br />
JBL<br />
Pulse 4<br />
ADVERTORIAL<br />
HARMAN UNVEILS<br />
IMPRESSIVE AUDIO<br />
LINE-UP FOR <strong>IFA</strong><br />
Speakers, soundbars and headphones<br />
deliver quality, connectivity and<br />
immersion<br />
HARMAN is at <strong>IFA</strong> Berlin <strong>2019</strong><br />
with a range of cutting edge audio<br />
products including the easy music<br />
streaming speakers JBL Link<br />
Portable and JBL Link Music. Both<br />
incorporate 360 JBL Signature<br />
Sound, Wi-Fi and Bluetooth<br />
connectivity, Chromecast and<br />
Google Assistant built-in, and are<br />
available in several vibrant colours.<br />
“Our customers told us how<br />
important easy music streaming<br />
is,” says Dave Rogers, President,<br />
HARMAN Lifestyle Audio. “That’s<br />
why we’ve designed these speakers<br />
with the option of Wi-Fi streaming<br />
for more seamless connectivity.<br />
We’ve priced the JBL Link Portable<br />
and Link Music very competitively.”<br />
Also in the speaker range is JBL’s<br />
Pulse 4. From living room to beach<br />
party, the JBL Pulse 4 provides<br />
incredible sound, with visuals to<br />
match. High-resolution LED lights<br />
beneath its sleek surface produce<br />
stunning light shows.<br />
Still at <strong>IFA</strong>, HARMAN is showcasing<br />
the JBL LIVE 300TWS headphones,<br />
enabled by Google Assistant and<br />
Amazon Alexa. Truly wireless,<br />
seamlessly connected and<br />
beautifully designed, the JBL LIVE<br />
300TWS enables users to unleash<br />
their sound, anytime, everywhere.<br />
“We wanted to develop a range to let<br />
everyone feel fully immersed in the<br />
moment, no matter their activity,”<br />
explains Dave Rogers.<br />
Additionally, JBL is in Berlin with<br />
three new soundbars. The three<br />
models are the JBL’s Bar 5.1<br />
Surround, the JBL Bar 2.1 Deep<br />
Bass and the JBL Bar 2.0: “JBL<br />
designs soundbars for every home<br />
environment and we’ve just raised<br />
the bar with our new collection,”<br />
says Rogers.<br />
JBL describes them as slimmer,<br />
carrying a punchier bass and giving a<br />
more immersive sound.<br />
For movie fans, the JBL Bar<br />
5.1 deploys JBL’s proprietary<br />
MultiBeam technology allowing for<br />
panoramic surround sound without<br />
additional rear speakers. With built<br />
in Wi-Fi, Airplay 2 and Chromecast,<br />
it is designed to integrate in the<br />
home wireless music system<br />
Funkturn Indoor<br />
Ground / Stand 100<br />
German manufacturing brand<br />
Braun has its origins in hifi and<br />
audio equipment. And it has chosen<br />
<strong>IFA</strong> - historically rooted in radio<br />
technology – to announce its return<br />
to the audio sector after 28 years<br />
away. Its comeback is a re-invention<br />
of the classic LE speakers from 1959<br />
with a range launched here this<br />
week, available to buy from October.<br />
Aesthetically, the LE01, LE02 and<br />
LE03 echo the simple design of their<br />
twentieth century predecessor but<br />
the new products are state-of-theart:<br />
voice control, Google Assistant,<br />
wirelessly paired multi-room<br />
functionality and software support<br />
for streaming services all bring the<br />
speakers up to date, allowing them<br />
to act as a control hub for the smart<br />
home. Developed and manufactured<br />
with British audio specialists<br />
Pure, the smart speakers have a<br />
machined aluminium surround and<br />
minimalist button configuration<br />
and LED sequences. To ensure high<br />
sound quality, their Balanced Mode<br />
Radiator (BMR) drive units provide<br />
a near 180-degree soundstage<br />
and, whether wall-mounted or<br />
freestanding, a pair can be configured<br />
as integrated stereo speakers.<br />
Making their global debut at <strong>IFA</strong>, the<br />
speakers mark a welcome return for<br />
the Braun Audio brand<br />
HalL 7.2b<br />
Stand 110<br />
CONSUMERS<br />
INCREASINGLY FOCUS<br />
ON SOUND QUALITY<br />
As TVs get bigger and bigger, and<br />
at the same time, especially thanks<br />
to OLED technology, are getting<br />
thinner and thinner, the room for<br />
speakers is often an issue.<br />
Braun’s re-invented LE speakers<br />
JBL<br />
Reflect Flow<br />
This creates an opportunity for<br />
external speaker systems. So,<br />
while on the one hand consumers<br />
are spending less on their TVs and<br />
average sales prices are decreasing,<br />
on the other, they are increasingly<br />
conscious about sound quality and<br />
are spending that saved budget on<br />
soundbars. As a result, the turnover<br />
for soundbars has been increasing<br />
year-on-year, and in <strong>2019</strong> it rose by<br />
Sennheiser Ambeo Soundbar<br />
a further 7%. Single-sold soundbars<br />
contributed with an increase of 13%<br />
and wireless subwoofers grew by<br />
5%<br />
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