Business Chief USA December 2019

TUENTI ECUADOR
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The Tuenti brand entered the
Ecuadorian market in 2015, sponsored
by José Manuel Casas, Telefónica
Ecuador’s Executive President, with the
goal of capturing the millennial and and
centennial market through a roster of
simple, affordable plans as an alternative
to traditional mobile carriers. “We
started out with a plan to reach 500,000
customers in five years. Four and a
half years into that plan, we have more
than 900,000,” says Gerardo Suárez
Napolitano, CEO of Tuenti Ecuador.
We sat down with Suárez Napolitano
to discuss the strategies behind Tuenti
Ecuador’s dramatic growth, and the
company’s vision for the future.
“When we were starting out with
Tuenti Ecuador, we wondered if it was
possible to create a new telco brand
that was different from what millennials
and centennials were accustomed to in
Ecuador,” recalls Suárez Napolitano. “To
accomplish this, we thoroughly investigated
what was positive and negative
2015
Year founded
$36mn
Revenue in US dollars
27
Number of
employees
9%
Share of market in telco
prepaid segment
DECEMBER 2019