Business Chief USA December 2019

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about these users’ experiences. We
became obsessed with their wants and
needs. From those inputs we created
the Tuenti experience, which is the sum
of an attractive commercial offering and
a very simple product to use.” Tuenti´s
team operates in accordance with three
central rules for creating a superior
telecommunications product: be data
centric, be pro client and keep it simple.
“Our target demographic wants data,
so that’s at the heart of everything we
offer. We also value our loyal customers
as much as we value our new ones, so
long—term Tuenti customers will always
have access to the same great offerings
we present to our newest customers.
Lastly, we don’t do small print or hidden
conditions; our offering is so simple that
our customers will always understand,
remember, and hopefully love it,” says
Suárez Napolitano. “When we designed
the product we dedicated a lot of time
to constantly achieving innovations that
make the experience easier and easier.”
At the heart of Tuenti Ecuador’s success
is a dedication to agility, simplicity
and a constant focus on improving the
product. “Our User Experience (UX) is
at the heart of everything we do.” The
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