Business Chief USA December 2019

TUENTI ECUADOR
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suit the needs of a market based on clear
understanding of consumer demand.
This agile methodology is not restricted
to the company’s internal operations.
Suárez Napolitano explains that, through
Tuenti Ecuador’s relationships — all of
which are based on a commitment to
maximising agility — with a growing
network of close partners, the company
has dramatically improved the quality
of its offering and reduced delivery
times across its supply chain.
Tuenti Ecuador has become the
preferred brand for millennials and
centennials in the telco industry. The
company’s brand communication and
media strategy are based on awareness,
consideration, performance and loyalty.
Continuously, the firm creates campaigns
with direct collaboration
from Facebook Creative Shop and
Google Excellence, who guide them
in the best practices of creative
execution and media.
DECEMBER 2019