Business Chief USA December 2019

INTERPUBLIC GROUP
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Across global companies, operational
functions and departments are
transforming their operations to ensure
they not only perform those functions
but also enable, support and add value
to the enterprise as a whole. As IPG, a
business fueled by creatives working in
the world’s best advertising agencies,
this is vitally important. “We’re ensuring
that we’re never, ever ‘the office of no,’”
says White. “IPG has a creative culture.
The people here are working on how
to make the next great Superbowl
commercial, how to really support their
clients with a marketing campaign
that’s intelligent, appealing – all those
things. The upshot is that I can’t just
mandate that people use particular
tools or software. I need to enhance
my agency’s function, and that means
creating an environment that is secure,
but also not restrictive to the creative
process.” Constantly finding the solutions
that provide security, without restricting
freedom or disrupting operations is
a core element of White’s role.
Even as businesses’ operations
become increasingly digital, the
DECEMBER 2019