Business Chief USA December 2019

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nature of Latin America’s established
and varied markets necessitates
a high degree of expertise on the
business side to initiate and maintain
such relationships. Every country
has its particularities, so having the
necessary talent and capability
to connect with the correct partners,
provide the right efficiencies and
scale relative to different countries
is essential for PepsiCo’s delivery
of its supply chain objectives.
PepsiCo proactively and regularly
assesses its partners and ensures it
is leveraging the most cost-effective
source locations. The aforementioned
regional and intra-regional quirks are
similarly vital to consider when it
comes to both partner selection and
the application of innovative technological
solutions. Driverless vehicles,
for example, are not currently viable in
places like Sao Paolo and Lima due to
both infrastructural and technological
limitations. However, these limitations
have not prevented the company from
establishing a new fleet management
solution in the region replete with
benefits to productivity, efficiency,
logistics, sustainability, driver safety
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