Business Chief USA December 2019

WSIB
Samantha Liscio, Chief
Technology and Innovation
Officer, Ontario’s Workplace
Safety and Insurance Board,
discusses the organisation’s
digital transformation and
its drive to enable seamless
customer experiences
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I
n Ontario, Canada, workers benefit from
legislation compelling their employers
to provide workplace insurance. This
strategy necessitates a provider for that cover
and Ontario’s Workplace Safety and Insurance
Board (WSIB) is that very organisation. While
many companies view digital transformation as a
means to keep up to date with the times or gain a
measure against the competition, such compulsions
are not so clear for state-mandated entities;
if the organisation is essential, one might wonder
why that organisation would prioritise exhaustive
modernisation and the heavy investment and strategic
challenges of shifting operations to digitised
solutions that it entails. Samantha Liscio, Chief
Technology and Innovation Officer at WSIB, dismisses
such notions. The focus, she says, has to
be on making the customer experience seamless,
straightforward, and easy, irrespective of whether
employers have the option to change insurer. “Our
DECEMBER 2019