Business Chief USA December 2019

INTERPUBLIC GROUP
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addition to careful cultivation of an
existing security team, is to harness
cutting edge automation technology.
“You have to apply automation to help
direct people’s brains to where they
need to be focused. This is one of the
reasons why I am very excited about
our new companies, Acxiom and
Kinesso. When IPG acquired one of
the world’s leading data solution companies
in 2018, it afforded my team the
chance to partner with the incredible
expertise they have around the understanding
and use of data to support
automation,” says White, “because the
most important tool in your toolbox is
people. Period.”
In a world of talent shortages and
increased digitalisation, expert help is
an essential commodity for White.
“I couldn’t do my job without having
supportive partners,” he says, “and I
use the word partner intentionally.
A partner is someone you trust implicitly
and who is going to do what is right for
you. A good partner in business brings
new insight and new ways of thinking
about what you do.” Early thinking
about cybersecurity methodology
centred around the maintenance and
DECEMBER 2019