Level 1 Actions Part B: Level 3 Actions - Donegal County Council

DONEGAL BRAND
Goal: To develop a Donegal Brand across all sectors
TOSAÍOCHTA: Le Branda Dhún na nGall a fhorbairt trasna na n-earnáileacha ar fad
Key Activities / Tosaíochta
Develop the concept of a Donegal brand to support all aspects
of development and promotion of the county
Level 1 / Leibhéal 1 Actions
Failte Ireland North West
“Donegal” as a brand continues to be the umbrella message used by cross
sectors of the tourism industry in delivering annual and targeted marketing
campaigns.
DLDC
Provision of grant aid for promotional activities strictly within the guidelines of
the CDB ‘county image’
To develop a Diaspora project for the county Western Development Commission
WDC LookWest.ie website and campaign are partly targeted at attracting the
Western Region’s diaspora to return. The campaign undertakes some
promotional activities overseas (UK and US).
To develop mechanisms to disseminate information and
promote all aspects of Donegal in Ireland and Internationally
Develop an ambassadors programme to promote Donegal
Brand
Enterprise Ireland
Enterprise Ireland has a North West database that received quarterly e-zine with
enterprise information and case studies
Donegal County Council
No detail provided
Enterprise Ireland
E-Zine to NW contacts including Donegal
SIM
Via network of Social Inclusion Units (DCC)
DLDC
Provision of PR material both in print and in e-media
Donegal County Council
No detail provided
DLDC
Constantly working with high profile Donegal persons in conjunction with local
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