NI Style Guide and Brand Manual | 20Corporate Color PaletteCore ColorsColor plays an important role in corporate identity. It can evoke emotion, expresspersonality, stimulate brand association, and unify an identity. A consistent andcarefully selected color palette is necessary to build a recognized corporateidentity. We have broken our colors into two categories: core or primary colors andsecondary colors. NI core colors used with white and neutrals best reinforceour color branding.Secondary ColorsA secondary color should be used only to accent and complement the corecolors. Secondary colors can add depth and organization to a design, but makesure they fit within our color proportion guidelines. As the NI flagship product,LabVIEW has a rich tradition and history here at the company, so we have givenLabVIEW a unique color for all marketing efforts to differentiate it from our otherproduct offerings.NI BlueNavyFont ColorLabVIEW Yellow(Reserved for LabVIEW)Rich BlueGreenPMS 108 CR 255, G 219, B 0#FFDB00C 0, M 10, Y 100, K 0PMS 299R 32, G 165, B 222#20A5DEC 72, M 18, Y 0, K 0PMS 361R 57, G 181, B 74#39B54AC 75, M 0, Y100, K 0PMS 301CR 6, G 95, B 163HEX 065FA3C 100, M 50, Y 0, K 10PMS 534CR 14, G 56, B 95HEX 0E385FC 100, M 81, Y 37, K 28Color RatiosExact color ratios depend on an individualapplication, although the goal should always beto communicate with as few colors as possible.When in doubt, it’s better to defer to fewer, andcore, colors than add more colors to the design.R 68, G 68, B 68HEX 444444C 0, M 0, Y 0, K 80GraysRed-OrangePMS 1665R 240, G 70, B 35#F04E23C 0, M 84, Y 100, K 0PurplePMS 228R 144, G 71, B 155#90479BC 50, M 86, Y 0, K 0VoltPMS 381R 196, G 216, B 46#C4D82EC 28, M 0, Y100, K 080 k 60 k 40 k 20 k 10 k 5 k#444444 #7D7D7D #B2B2B2 #CCCCCC #E7E7E7 #F4F4F4
NI Style Guide and Brand Manual | 21LabVIEW Color PaletteLabVIEW Yellow UsageUsage of LabVIEW yellow is limited to all things LabVIEW; it cannot be used asthe primary or secondary color for any other NI software brand. Application ofyellow as a highlight color in NI brand-level marketing collateral is allowed, butusage should be deliberate and, where possible, systematic (for example, useyellow if the data or information presented refers to LabVIEW).LabVIEW YellowFont ColorIcon colors are restricted for in-product use only.PMS 108CR 255, G 219, B 0HEX FFDBOOC 0 M 10 Y 100 K 0PMS 7540CR 77, G 77, B 79HEX 4D4D4FC 0 M 0 Y 0 K 85In-Product IconsNXG IconHEX 3C40422017-201832-Bit iconPrimary:HEX 616366Secondary:HEX BEC7CC2017-201864-Bit iconPrimary:HEX E6E6E6Secondary:HEX 727B84
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