NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 54
On-Location B-Roll
On-location B-roll footage should be used to supplement and support primary video footage during interviews or documentaries about any given product, application, or
customer-focused video collateral. This supporting footage should be shot from multiple angles and include visual context of NI such as products in the background or
participants engaging with products.
Bird’s Eye
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Shoot over the shoulder
when applicable
Include moving reveals
Show individuals actively engaged
and with natural poses
Over the Shoulder
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Show individuals actively engaged
and with natural poses
Avoid capturing stiff and/or
overly posed moments
Use for featuring NI software
People
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Show individuals actively engaged
and with natural poses
Avoid capturing stiff and/or
overly posed moments
Obstructed
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Use foreground obstruction to achieve
a clear foreground, mid-ground, and
background within the shot