NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 70
Writing and Editing
The words are just as important as the design in ensuring a
consistent and effective customer journey.
Writing
GCG’s copywriters can help you align with NI’s corporate narrative, campaign, and
stripe messaging. They can also help you create copy that works well for a global
audience and positions NI as a trusted adviser.
Maybe you need help brainstorming ideas for ads, flyers, T-shirts, social media
posts, and signage. Or you have writer’s block and need assistance organizing
your white paper, case study, brochure, contributed article, video script, or other
content. The copywriters can help you create text that clearly and efficiently
communicates the technical information customers need to do their jobs.
For bigger projects, the copywriters gain alignment on strategy and expectations
at kickoff meetings, prepare copy options, and rework copy as needed based on
client feedback and design needs. Contact creative.project.management@ni.com
or Rodney Hargrave at rodney.hargrave@ni.com.
Editing
When you have finished writing, GCG’s editors offer a fresh pair of eyes to
proofread your content for grammar, punctuation, and spelling errors. They also
help ensure your content complies with NI style as defined by Tech Comm’s NI
Style Guide, the NI Marketing Style Guide: Editorial Guidelines for Copy, and the
Chicago Manual of Style. For news releases, they enforce Associated Press style.
The editors review anything in English: web content, case studies, direct mail,
white papers, guides, blogs, brochures, signage, abstracts, bios, PowerPoint
presentations, internal blast emails, EOL letters, social media posts, and so on.
The editors require a minimum 48-hour turnaround time on all requests. They
need more time for pieces longer than 600 words (generally two pages). They
also try to accommodate rush requests. Contact editingrequests@ni.com.