NI_StyleGuide_Final 2019

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NI Style Guide and Brand Manual | 52Motion GraphicUse motion graphics to describe a technical conceptor provide an overview of a platform or solution.Their style includes NI icons, NI colors, and theoverall NI aesthetic. These videos typically involve anarrative that speaks to the audience. The graphics,based on the icons created by GCG and Centerline,contain simplified representations of NI hardware, NIsoftware, and various applications. The opening sceneuses a textured gray background, and most otherscenes use the blue loop background. For maximumflexibility within aftereffects, all graphics are created asaftereffects shapes so that effects such as trim pathscan be used. The tone of these videos is casual andconfident. They should illustrate concepts and helpviewers understand something not easily shown withstandard video.
NI Style Guide and Brand Manual | 53Product Overview 3DThe product overview 3D provides an overviewof product details and specifications rendered inCinema 4D to allow for an “exploded” view of theproduct. The engagement rate averages around 100percent with these types of videos. Use them forselect Tier 1 products only as they are fairly timeintensive and expensive to outsource.
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