NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 29
Type Proportions
To simplify and streamline typography styles for NI materials, we have established
a type scale based on 3:4 type proportions. Each point size is in 3:4 scale with its
nearest neighbor. The scale was designed to give both a wide range of point sizes
to work with and a visually harmonious relationship between sizes.
The type scale should help provide a starting point to designs. The page title
above, “type proportions,” is set at 21 pt. Blue subheads are set at 12 pt. This
body text is set at 9 pt.
If you need sizes larger than those specified, simply multiply the last number in
the scale by 1.334. For example, 50 pt x 1.334 = 66.7. The next point size in the
scale would be 67 pt (rounded).
50 point
37 point
28 point
21 point
16 point
9 point
7 point
5 point