NI_StyleGuide_Final 2019

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NI Style Guide and Brand Manual | 66Social Media Style GuideSocial media is changing the way people interact with businesses and each other. The followingguidelines and recommendations help explain how important brand representation is when usingsocial media for marketing, recruiting, or customer support.Do■■■■■■■■Create engaging posts to maximize the ROI of the brand’s contentBuild audience trust by delivering valuable content based on theaudience’s interestUse approved logos and other creative imageryBe human by speaking with conversational, informal languageDon’t■■■■■■■■Post content that feels “spammy”Post imagery with text overlaid on the image for use in paid social campaignsPost content without a clear purposeUse language that feels too formal for social channels and makes our brandseem staleIt’s important for content creators to understand the resources available whilerespecting the bandwidth of other NI teams. GCG has set guidelines regarding when itcan and cannot support social media image requestsGCG SupportImages for the NIC HandlesThese include illustrations, “inspiration” images, and promotional images.Request note: Any images for Facebook (illustrations, imagery, and so on) shouldgo through GCG. Any requests should comply with a minimum two-weekturnaround time.Facebook Cover Photo and Avatar Images for NIC/LabVIEWThese include NI Global Facebook, Twitter, and LinkedIn images as needed.Request note: Batch requests are ideal. The Facebook avatar is always the eaglewith “NI” text and is not integrated into the image. Any requests should complywith a minimum two-week turnaround time.
NI Style Guide and Brand Manual | 67Social Image GuidanceImage SizesFacebook■Cover Photo: 828 x 315 px■Profile Photo: ≥180 x 180 px■Post Photos: 1200 x 900 px■Post Videos: 1280 x 720 px(must be between 30 seconds and 1 minute)■Shared Link Image: 1200 x 628 pxTwitter■Cover Photo: 1500 x 500 px■Profile Photo: 400 x 400 px■Post Photos: 506 x 253 px minimum(maximum: 1024 x 512 px)■Post Videos: 512M maximum(must be ≤30 seconds)LinkedIn■Cover Photo: 1536 (w) x 768 (h) px■Profile Photo: 300 (w) x 300 (h) px(aka “Logo Image”)■Post Photos: 350 px wideFind the latest social media image requirements on NI Talk at nitalk.jiveon.com/docs/DOC-399024.
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