NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 66
Social Media Style Guide
Social media is changing the way people interact with businesses and each other. The following
guidelines and recommendations help explain how important brand representation is when using
social media for marketing, recruiting, or customer support.
Do
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Create engaging posts to maximize the ROI of the brand’s content
Build audience trust by delivering valuable content based on the
audience’s interest
Use approved logos and other creative imagery
Be human by speaking with conversational, informal language
Don’t
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Post content that feels “spammy”
Post imagery with text overlaid on the image for use in paid social campaigns
Post content without a clear purpose
Use language that feels too formal for social channels and makes our brand
seem stale
It’s important for content creators to understand the resources available while
respecting the bandwidth of other NI teams. GCG has set guidelines regarding when it
can and cannot support social media image requests
GCG Support
Images for the NIC Handles
These include illustrations, “inspiration” images, and promotional images.
Request note: Any images for Facebook (illustrations, imagery, and so on) should
go through GCG. Any requests should comply with a minimum two-week
turnaround time.
Facebook Cover Photo and Avatar Images for NIC/LabVIEW
These include NI Global Facebook, Twitter, and LinkedIn images as needed.
Request note: Batch requests are ideal. The Facebook avatar is always the eagle
with “NI” text and is not integrated into the image. Any requests should comply
with a minimum two-week turnaround time.