NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 49
Video Style Guide
Video plays an important role in NI marketing,
thought leadership, technical communication, and
brand awareness. Whether you are striving to
enrich a product’s visual appeal, illustrate a unique
customer application, or clearly communicate
either NI or third-party information, you should
carefully consider which visual characteristics would
best accomplish your task. Read on to learn about
the various ways video can support your goals
and how this medium should represent the NI
core brand tenet of being an approachable and
trusted adviser. For more information, contact
creative.project.management@ni.com
Video Categories
1. Essential Video Elements—Provide best practices
and guidelines when shooting or editing any NI video
collateral.
2. Motion Graphic—Describes a technical concept
or provides an overview of a platform or solution.
Style includes NI icons, colors, and overall aesthetic.
These videos typically involve a narrative and speak
to the audience.
3. Product Overview 3D—Provides an overview of
product details and specifications rendered in Cinema
4D to allow for an “exploded” view of the product.
Engagement rate averages over 200 percent with these
types of videos. Use for select Tier 1 products only.
5. On-Location B-Roll—Supports primary footage
during interviews, documentaries, and other
produced collateral.
6. Demo—Illustrates firsthand accounts of working
with NI products.
7. Executive Communication—Provides a highly
visible platform for senior NI leadership to deliver
company messages.
4. Interview—Captures either NI or third-party
subjects sharing ideas/information.