NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 27
Merger and Acquisition Branding
Most acquired company logos inherit the tagline “A National Instruments Company,” as seen below. Usage of the NI tagline with acquired brands is restricted and requires
corporate approval. Marketing of the acquired brands may or may not be independent from NI marketing. However, in all cases, guidance can be provided on positioning,
messaging, design, and execution. Additional Resource: AWR Brand Integration Guidelines
Independent Brands
These companies act as stand-alone brands
and operate as wholly owned subsidiaries with
independent product lines. These subsidiaries have
their own marketing and sales channel.
Product-Line Brands
These company brands transition to product-line
brands. These product-line brands may have their
own marketing and sales channel.
Brands in Transition to Full Integration
These companies are co-branded for a specified
length of time. NI is using a phased approach to
fully integrate these companies under the NI brand
over a designated time frame. NI will then sell
these companies’ products as standard products
through the NI marketing and sales channels.
Contact: Steve Johnson
Contact: James Kimery
Full integration by ~2018
Contact: James Kimery
MCC is a data acquisition brand that
includes other product line acquisitions/
integrations such as Data Translation.
Contact: Peter Anderson
NI AWR Design
Environment
The AWR Design Environment has five product
lines: Microwave Office, Visual System Simulator,
Analog Office, AXIEM, and Analyst.
Contact: Sherry Hess
Full integration by ~2017
Contact: Ryan Verret