NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 33
PowerPoint Photos
Format and Resolution
Use a minimum of 72 dpi per image, which works
well on most screens. PowerPoint best supports .png
files because they are low in file size yet still sharp
for screen display.
The DAM
The Digital Asset Manager (DAM) has a
comprehensive library of images for use in all
materials. For a smooth customer journey, you
need to stay visually consistent by using the same
images within each campaign’s, stripe’s, industry’s,
or application’s content and find images that
best fit your specific needs. Search the DAM at
aem-publish.ni.com/content/dam/public.html.
Stock Images
Prioritize the use of customer/application imagery
whenever possible. Stock imagery may be used
for high level industry needs or when customer/
application imagery isn’t available or relevant. There
are a number of stock images that we already
have licensed, many of which are in the approved
campaign image libraries. All are searchable in the
DAM. If you do not find what you need in the DAM,
you may search for additional images on stock sites.
DO NOT resort to using imagery pulled from the web
(i.e. Google Images, etc.) due to legal restrictions.
Do not overuse graphics and/or images.
Graphics, shapes, charts, and diagrams can
complement the information being presented. Take
advantage of these features but remember to use
them only as needed and keep your presentation
simple. Though a complex, colorful chart may look
great in printed documents, it doesn’t always work
well in a PowerPoint presentation.
Please reference the Campaign Image Libraries for
approved imagery for each campaign. All of these
images are stored in the DAM.