NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 74
Trademarks and Product Naming
Respect and protect the NI
and LabVIEW logos.
Do not
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Use anything but the approved
and provided logo
Attempt to create your own NI or
LabVIEW logo
Reproduce the logo in other colors
Stretch or alter the logo’s proportions
Enlarge or reduce the artwork beyond the next
size provided
Attach anything to the logo
Use part of the logo; it is an integral unit, so
always keep it whole
Use the logo as text
Alter the orientation of the logo
Use the logo in a crowded space
Print on top of the logo
Use the logo as a watermark
Product Naming
New product names must align with our
product taxonomy and the product naming
standards for software and hardware outlined at
niweb.natinst.com/productnaming. For products
that don’t fit the taxonomy, consult Trisha
McDonell at trisha.mcdonell@ni.com to create a
proposal for how to alter or add to the taxonomy. In
all product names, descriptions, and marketing
material, ensure correct use of terms as defined at
niweb.natinst.com/productglossary.
Trademarks
NI applies for registration for distinctive marks, major
new software and hardware products, or other
significant initiatives to build brand awareness,
prevent potential competitors from using an
attractive mark, and distinguish its products from
those already in a given field of industry. Consistent
and correct usage of NI trademarks is essential to
protecting our trademarks. Any deviation from the
guidelines in this manual could result in the loss of
our legal right to use our marks and logos. To see
the complete list of NI trademarks, visit
ni.com/trademarks.