NI_StyleGuide_Final 2019

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NI Style Guide and Brand Manual | 42EnvironmentEnvironment shots are critical for showcasing the breadth of NI products and solutions. These images allow for the NI story to extend beyond the NIC studio and into theworld of discovery and global challenges. Examples of environment shots can include a customer’s office, a university, or a manufacturing floor. When shooting on locationand with people (models), you must ensure that all involved are compensated or represented correctly by following some additional steps. Please see “Legal Checklist”on page 75 for more information.Case Study■■■■■■■■■■■■■■Application/person as the main focus within an environment outside NIC studioApplication/person pictured from an interesting angleNatural/even lighting when possible/appropriateVarying depth of field and camera anglesWith peopleWith focus on NI hardwareWith customer when possibleNI Product Launch■■■■■■■■■■■■Product/person as the main focus within an environment outside NIC studioProduct/person pictured from an interesting angleNatural/even lighting when possible/appropriateVarying depth of field and camera anglesWith peopleWith focus on NI hardware
NI Style Guide and Brand Manual | 43Environment, continuedStock■■■■■■Purchased or downloaded from stock photography websiteRights Managed or Royalty Free››Royalty Free is more affordable and allows for more flexibilityCommercial or Editorial››Avoid Editorial—NI’s use for stock photography is primarily commercialThird-Party■■■■Image received directly from customerSpecial permissions are required when using third-party imagery (refer to LegalChecklist on page 75)
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