NI_StyleGuide_Final 2019

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NI Style Guide and Brand Manual | 56Executive CommunicationExecutive communication videos provide a highly visible platform for NI’s senior leaders to deliver a variety of timely and important company messages. These caninclude state of the business announcements; important organizational changes, transitions, and updates; employee-related news; and, in less volume, special companymessages such as national and international recognition and award announcements. Executive communication videos should follow these guidelines:■■■■■■Have subjects introduce themselves directlyto the cameraPlace subject in the middle of the frameHave subject express a clear and confident tone inboth voice and message■■■■Shoot with two cameras when possibleHave subject wear a blue or navy shirt with a blackor navy jacket; avoid wearing stripes, patterns, or awhite shirt
NI Style Guide and Brand Manual | 57ni.com Style Guideni.com makes customers successful by providingcontent that:■■■■■■■■Is as helpful as talking to a real personIs intuitive and comfortable to navigateSupports the Need, Research, Buy, Use, andAdvocate phases of the customer journeyIs inspirational and encourages learning, skilldevelopment, and proficiencyThe design of ni.com helps meet these goals bypresenting content as part of a cohesive online brandpresence.ni.com is visually clean and simple, which allowsNI’s brand presence to be a primary visual element.The design also reinforces NI’s “ownership” of thecolors NI blue and LabVIEW yellow. The overalllayout of the site creates a customer experience thatcommunicates NI’s commitment to being a trustedadviser that is both innovative and approachable.Web Asset Categories1. Feature Images—imagery with or without textthat promotes products, industries and applications,events, or company activities2. Carousel Images—imagery used to promoteNI products, applications, and trend watches bothglobally and regionally3. Card Images—imagery with interactive rolloversthat display additional information4. Coreblocks—thumbnail imagery that serves as avisual anchor and an aid for contentFor complete specifications on all web-relateddesign and implementation, please refer to theDesign Pattern Library at niweb.natinst.com/dpl oremail Brent Burden at brent.burden@ni.com.
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