NI_StyleGuide_Final 2019

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NI Style Guide and Brand Manual | 60ni.com Carousel ImagesThis content may be global to promote worldwide products and activities or local to promote regional activities. It should include strategic marketing initiatives andcampaigns. Promotional imagery does not include text and must comply with Web Style Guide and content strategy guidelines.Featured Carousel (Home Page)■■■■■■■■■■■■Promotes 4 product offerings per monthPromotes 1 application, industry, or trend watch per monthNo more than 5 images per month (3 global, 2 local)Must use tight crop product or application photographyImage should be void of text and logosSize: 588 x 396 pxCase Study Gallery (Case Study Page)■■■■■■Used to display multiple images of a case studyDisplays no more than 5 thumbnails at a time;undetermined if any images are offscreenMust use industry/application, fullbleedphotographyProduct Carousel (Product Page)■■■■■■Used to display NI product offerings throughout the Shop experienceDisplays no more than 3 images at a time; total offscreen amount TBDMust use standard product photography with white backgroundProduct Gallery (Product Detail Page)■■■■■■Used to display multiple angles and videoof NI products in the Shop experienceDisplays no more than 3 thumbnails at a timeMust use standard product photography withwhite background
NI Style Guide and Brand Manual | 61ni.com Card ImagesThis content is global to highlight company industries and applications. It should include strategic marketing initiatives and campaigns. Promotional imagery does notinclude text and must comply with Web Style Guide and content strategy guidelines. It must use industry/application, full-bleed photography.Size■■1140 x 951 px
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