NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 52
Motion Graphic
Use motion graphics to describe a technical concept
or provide an overview of a platform or solution.
Their style includes NI icons, NI colors, and the
overall NI aesthetic. These videos typically involve a
narrative that speaks to the audience. The graphics,
based on the icons created by GCG and Centerline,
contain simplified representations of NI hardware, NI
software, and various applications. The opening scene
uses a textured gray background, and most other
scenes use the blue loop background. For maximum
flexibility within aftereffects, all graphics are created as
aftereffects shapes so that effects such as trim paths
can be used. The tone of these videos is casual and
confident. They should illustrate concepts and help
viewers understand something not easily shown with
standard video.