NI_StyleGuide_Final 2019

NI Style Guide and Brand Manual | 51
Interviews for Case Studies and Customer Success Stories
Interviews in NI video collateral are used to visually
communicate a variety of NI and third-party ideas
and information. Please note that all interviews
should be conducted in a place that adds context
to the interview. For example, conduct an interview
with a professor in a lab or interview a test engineer
on a manufacturing floor. All interviews should be
shot from two angles when possible:
Interview “A” Shot
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Place camera directly in front of the subject.
Have subject look off camera, across the frame, at
the interviewer
Use high-contrast and soft daylight-balanced/natural
light sources
Interview “B” Shot
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Aim camera at subject’s profile
Include context of the environment in which
the interview is conducted
Use foreground obstruction to achieve a clear
foreground, mid-ground, and background
within the shot