NI_StyleGuide_Final 2019

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NI Style Guide and Brand Manual | 40Products: HighlightThe goal of highlight product photography is to show a compelling snapshot ofthe product to urge the user to learn more. Shots are abstract in nature and focuson the most functional and visually interesting product features. Product highlightimages should link to or lead into a complete product image.■■■■■■■■■■■■■■■■■■Common in ads, collateral, home page carouselForm over functionFocus on the visually interesting and functional product featuresCropped on 3 to 4 sides except for monitorsInteresting angle rather than straightforwardMedium to shallow depth of fieldWhite background with a realistic shadowContrast and saturation are altered to make image more appealingPhotography shot at NIC by staff photographer
NI Style Guide and Brand Manual | 41Products: SupportingThe goal of supporting product photography is straightforward documentationof a product. The focus is on technical specifications. Consistency is key withsupporting photography. Shots are standardized and then shot to matchexisting images.■■■■■■■■■■Example is a standard product shot used in web model pages, presentations,white papers, and so onA product pictured from straight on or at a slight angleProduct completely in focusStandard product lighting on white background with realistic shadowPhotography shot at NIC by staff photographer
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NI_StyleGuide_Final 2019

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